Until recently, video game developer Telltale Games was working with an internally built email system. This was all well and good, but it didn't have the "playability" the San Rafael, CA-based digital publisher needed.
iPost recently analyzed the email interaction and purchase behavior of 3.3 million subscribers in our database over an 18-month period, to determine whether recapture campaigns, designed to rekindle inactive subscribers' interest, were worth a marketer's effort. The answer was a resounding yes.
Between opt-outs and email address changes, any brand's email list can shrink at the rate of 30% to 35% annually—most of it certainly because of the latter, rather than the former. Thus, it's imperative that marketers always have acquisition tactics in the field to
At Eldorado Resorts, databases talk to each other before talking to guests. These conversations keep members of its loyalty program from being bombarded with too many solicitations—or, even worse, with inappropriate messages. This quantity control effort is relatively new. Up through the summer of 2010, Eldorado's various business departments, including its restaurants, casinos, showrooms, concert…
Most direct mailers segment their promotions to customers, sending offers that their analytics have determined will be most responsive to this particular product or offer. They do this because it is a profitable approach. Dynamically segmented direct mail boosts conversions and profits.
A new mobile program is boosting brotherhood, scotch consumption and the e-mail database at Chivas Regal. It’s also serving to rejuvenate the spirits brand by promoting it to a younger audience, according to Laurent Cutier, senior brand manager for Chivas Regal at Pernod Ricard USA.
There's a temptation for direct marketers to approach mainland China as just another collection of 1.34 billion potential customers. The English language has a word that describes this tactic. Failure. To illustrate a simple yet significant difference between Chinese consumers and westerners, consider how the U.S. direct industry would fare if people didn't have ready…
While it is true a great B-to-B salesperson is invaluable, Google and other prominent search engines have made finding new and/or unique suppliers much more efficient, thus altering the way many B-to-B buyers purchase items in their private lives
For many daily deal sites, email is the force driving sales and consumer interest.
The Online Trust Alliance (OTA) has released a framework of security guidelines designed to help email and online marketers protect their valuable data assets.
