Channel | Email

Millionaire Spammer Soloway’s Career Began at 16: IRS

|  by Chief Marketer Staff

Robert Soloway, the man arrested last week for allegedly sending millions of spam e-mails and touting electronic messaging software and services that didn’t work as advertised, deposited more than $1.6 million in various bank accounts from 2003 to 2006—all as the result of spam and fraud, according to an affidavit from the Internal Revenue Service.

Stupid Marketing Watch: Inside the Boston Bomb-Threat Flyer

|  by Chief Marketer Staff

What is it about marketers in Boston and their uncanny ability to concoct promotions that make people think they’re in danger of imminent death? On the heels of a Cartoon Network bomb scare that paralyzed the city in January, police evacuated a strip mall last week because of a botched fax promotion that some Bank…

Those Images May Get You Blocked: Lyris

|  by Chief Marketer Staff

Contrary to what many marketers believe, spammy looking content is generally not the reason Internet service providers block incoming e-mail, according to a study released today by Lyris Technologies. User complaints and heavy use of images are two of the more prevalent reasons e-mail gets blocked, according to the e-mail software provider

Image Fiasco: What AOL’s Changes Mean to You

|  by Chief Marketer Staff

AOL last week spurred a ruckus in the e-mail marketing industry when it rolled out a new version of its AOL.com and AIM.com free e-mail services that automatically block images by default. First the Email Experience Council issued a report saying that the services were blocking all images by default. Then deliverability concern Return Path…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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