E-mail’s Image Problem
Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about.
Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about.
The U.S. Department of Justice is warning that some spam e-mails purporting themselves to be from the agency and telling recipients to click on an attachment are a hoax and possibly an attempt to install malicious software on people's computers.
After a stormy four months under new owner Haymarket Media, DM News’ editor-in-chief Mickey Alam Khan resigned earlier today, Magilla Marketing has learned.
Images and links are now on by default in Windows Live Hotmail for messages from organizations subscribing to Return Path’s Sender Score Certified service, the deliverability concern announced today.
(Promo) Landing pages linked from e-mail marketing campaigns generally fail to grab attention quickly, according to a review of 150 Web sites by Silverpop, a Web marketing solutions provider.
In one of his most intriguing maneuvers yet, e-mail marketer Dave Linhardt has turned his court order against anti-spam blacklisting concern Spamhaus into a new business that conceivably only his company, e360 Insight, can offer.
Marketers who send e-mails using
Marketers are increasingly bucking conventional wisdom and using the word "free" in e-mail subject lines, and they're doing it with success, said Jay Schwedelson, corporate vice president of Worldata at the Direct Marketing Days in New York conference Thursday.
Sending relevant massages and making sure e-mail messages don't look to an Internet service provider like they're spam are the keys to getting e-mail delivered, said panelists Wednesday at the Direct Marketing Days New York Conference.
The New Jersey Senate yesterday approved a bill its sponsors claim expands the federal Can-Spam Act. Dubbed the New Jersey Can Spam Act, or S-1129, the bill would establish criminal and civil penalties for activities typically involved in spamming.