The Direct Marketing Association plans to introduce an online E-mail Reputation Registry this summer for monitoring Can Spam e-mail list regulatory compliance. It's intended to curb spam and phishing scams and promote higher quality e-mail marketing.
The Federal Trade Commission will host a Spam Summit July 11 and 12 at its conference center in Washington DC, for discussion and analysis of spam strategies and countermeasures to stop spam.
The Direct Marketing Association will announce today that it will assume legal ownership of the E-mail Experience Council, a global trade organization that devises best practices for e-mail and online marketing, according to a report in ClickZ Sunday.
CheetahMail, an e-mail marketing unit of Experian, has named Steve Lomax European managing director. Lomax had previously been managing director of ClarityBlue, another Experian company.
On the heels of winning a $330,000 decision in a highly publicized defamation suit against anti-spammer Mark Mumma, vacation marketer Omega Worldwide Travel’s lawyers said they are seriously considering suing the self-proclaimed tireless litigator again.
Why do the tech guys so often have to be so marketing illiterate? Is it too much for them to understand that online advertising is: a) good for the economy, and b) usually not an evil exercise in mind control? The Linux Journal—the self proclaimed original monthly magazine of the Linux community since 1994—ran a…
OK, now they’ve gone too far. One of the evil little pinheads at frothing-at-the-mouth anti-spam discussion group Nanae has finally insulted me more than I can tolerate. I simply can’t sit still and let this injustice go without a response.
Marketing services company J.L. Halsey last week said that it will seek stockholder approval to change its name to Lyris Solutions, Inc., at the company
Internet service providers use three main metrics to gauge a sender's reputation and determine how to process incoming e-mail.
Talk about your dual personalities. Ben & Jerry's is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don't always
