Channel | Email

E-mail Delivers

|  by Chief Marketer Staff

Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up. This year's e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008.

Open Rate, Schmopen Rate: Time to Change the Name

|  by Chief Marketer Staff

E-mail average open rates were down 3% earlier this year from the same period last year, according to a benchmark report from e-mail service provider MailerMailer. Does this mean 3% fewer people on average are opening their e-mails? Nope. It means the most stupidly named metric in the history of marketing is continuing its long…

Responsys Enters Collaborative Software Market

|  by Chief Marketer Staff

Responsys yesterday announced it has developed an on-demand collaborative software product that, according to the e-mail marketing technology provider, allows marketers to manage projects with people in multiple locations more efficiently. Dubbed Responsys Interact Team, the product opens a new line of business for the company.

E-mail Vet Hendricks Joins Datran

|  by Chief Marketer Staff

E-mail services marketing and sales veteran Dave Hendricks has signed on with pay-for-performance marketing firm Datran Media as vice president of market strategy, the company announced yesterday.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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