Marketers should obsess over e-mail feedback loops—reports some inbox providers and anti-spam entities offer on who’s complaining about a sender’s e-mail—the way they do open rates, according to Ben Chestnut, co-founder of e-mail service provider MailChimp.
Just when you think Utah state legislators might have regained a smidgeon of sanity regarding Internet law, they prove you wrong
When I was editor of the trade newspaper iMarketing News, I was forever telling reporters that the most important tool they had was their common sense.
Lost in the recent coverage of the $400,000-pluse settlement between online pornographer Cyber heat and the Federal Trade Commission were the ramifications for everyone else. But as Thomas Hughes, a marketing and advertising lawyer with Hunton & Williams in Washington notes, they’re serious.
Business-to-business e-mail list prices fell by an average of $2 per thousand, while consumer e-mail lists dropped by $3 per thousand, according to the Winter 2008 List Price Index from Worldata. At the same time, databases and masterfiles, public sector lists, and attendees and members file prices edged up.
And from the completely-screwed-up-priorities file comes one particularly glaring statistic in JupiterResearch analyst David Daniels
The Virginia Supreme Court last week upheld spammer Jeremy Jaynes’ conviction, the first felony conviction in the U.S. for spamming. The court ruled that Virginia’s anti-spam law doesn’t violate free-speech rights or unconstitutionally interfere with interstate commerce. The ruling also reaffirmed a sentence that is entirely out of proportion to the crime.
It
OK, so I made the thought-leader title up. But it wouldn
Having won a settlement with AT&T Mobility, Florida Attorney General Bill McCollum is now setting his sights on Verizon, Sprint/Nextel, Alltel and T-Mobile. The state will
