Channel | Email

Comcast Claims Linhardt Sued to Beat Spam Filters

|  by Chief Marketer Staff

Comcast has countersued David Linhardt, president of e-mail marketing firm e360 Insight, and the accusations have begun to fly. The most eye-popping claim Comcast makes is that Linhardt is suing Comcast to learn how he can circumvent the cable provider

YourSpace May Soon Be YourInbox Too

|  by Chief Marketer Staff

When people think of social networking sites they usually don't consider e-mail as part of the equation. However this will soon change, especially in light of recent announcements for upgraded social networking sites by Yahoo and Google.

What the ValueClick Settlement Means to You

|  by Chief Marketer Staff

The announcement made by the Federal Trade Commission yesterday that pay-for-performance online marketing services firm ValueClick settled deceptive advertising charges for $2.9 million is not news. ValueClick announced the settlement—which it reached without admitting wrongdoing—almost exactly a month ago in a filing with the Securities and Exchange Commission. What is news, however, is why the…

ValueClick Settlement Largest Under Can-Spam

|  by Chief Marketer Staff

Online advertiser ValueClick Inc. will pay a record $2.9 million to settle Federal Trade Commission charges that its advertising claims and e-mails were deceptive and violated federal law, the largest penalty ever awarded to resolve Can-Spam violations, according to the FTC.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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