Apax, a private equity firm, will buy 27% of German online marketing services firm D+S Europe for 42.5 million Euros ($67.8 million). The company also said it has offered to buy the entire firm for 13 Euros per share ($20.75).
One of the better-known names in e-mail marketing circles is apparently going to be on the market in two months. Ragy Thomas, the man who oversaw the technological integration of Bigfoot Interactive and DoubleClick
E360 Insight
If there is one message American marketers should take away from last week’s court ruling against e-mail marketer e360 Insight, it’s this: Rightly or wrongly, simply being Can Spam compliant is not enough to get e-mail delivered.
Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, is launching a new service called ListMonitor. The new service allows e-mail marketers to monitor the mailing behavior of firms with which they share data, according to LashBack vice president of marketing James O
e360 Insight last week suffered a serious setback in its ongoing legal battles to force ISPs to deliver its e-mail when a judge dismissed the marketing firm
Yahoo Inc. will acquire Tensa Kft., a Hungarian marketer of Web analytics software which does business as IndexTools.
AOL launched an official postmaster blog last week that is probably a must-bookmark site for any e-mail marketer. However, let
E-mail to house files is the No. 1 marketing tactic used by online retailers with 92% saying they use it and 93% saying they plan to give it higher priority in 2008, according to Shop.org
One would hope that by now people would have started getting wise to e-mail scams. But then, one would be wrong. E-mail was by far the most-used vehicle perpetrators of online crime used to contact victims in 2007, the Federal Bureau of Investigation reported last week.
