Channel | Email

Is there something floating around in the air-conditioning ducts at the Direct Marketing Association that makes everyone there turn into e-mail lunkheads?

A good press relations strategy certainly isn’t a necessity to a good marketing program. But if a marketing program is going to use PR, it obviously should be done well, as in actually creating some sort of relation with the reporters who are important to the company

Silverpop, today announced the promotion of Will Schnabel to vice president of international markets

The Federal Trade Commission announced today it has reached a settlement with two men it accused of using affiliates to send pornographic spam that contained false or misleading header information

Bazaarvoice is expected today to announce a network of e-commerce-related vendors whose technology integrates well with that of the company best known as an online customer ratings-and-review outsourcer.

Stop, look and listen is good advice when arriving at a railroad crossing. It's also sound thinking when trying to build a relationship with an underserved

Is there anything e-mail related that spammers can't ruin? First they killed graphics; Internet service providers block them. Now they've apparently wrecked

For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. People are searching for things in a way they

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong

The majority of e-mail marketers are neither neophytes nor whiz kids, according to a survey from marketing platform provider Alterian.