Consumers prefer e-mail as a primary method of communications in their personal and business capacities and will continue to do so in the future despite the rise of online threats and the emergence of other communication channels, according to a study by Habeas.
It’s been a week since the Email Experience Council’s spam campaign to its member list on behalf of women’s lifestyle magazine VIV was exposed here, and still no word from its parent the Direct Marketing Association on what it plans to do to restore credibility to its e-mail trade group
E-mail certification firm Goodmail Systems yesterday announced media and advertising executive Peter Horan is its new chief executive officer
Canadian lawmakers are considering an anti-spam bill based on Australia
OK. It
The Email Experience Council has some splainin’ to do. The group’s co-chair Jeanniey Mullen last week claimed a spam e-mail sent to members by women’s lifestyle publication VIV was a one-time “free gift” and that multiple issues of the unsolicited magazine received by members was simply a case of “good intentions gone bad.”
The Federal Trade Commission yesterday issued four new rules under the Can Spam Act. For the most part, they don
Customer feedback firm RatePoint is aiming to take business away from Constant Contact and Vertical Response
Virgin Trains would like a do-over please. The UK railway operator
If you have an analytics person on your staff, you should always be looking for way for her to improve your marketing operations. For example, if you send promotional e-mails to registered customers, she should take advantage of the wilderness of numbers that can be analyzed with profitable results
