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For a price or a click today's consumer can have it all. At the Chicago Association of Direct Marketing's recent IMX08 event, Yankelovich Inc. president

Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in

Though the Federal Trade Commission's clarifications to the Can Spam Act issued earlier this year generally were aimed at simplifying its requirements

Though he

While commercial e-mailers who apply so-called best practices to their efforts get significantly higher-than-average delivery rates, seemingly small infractions can cause serious damage to an e-mail program, according to a recent study by deliverability concern Return Path

E-mail service provider MailChimp has cobbled together a fairly comprehensive table of metric benchmarks for small businesses

From the offensively inappropriate file comes a post on the UK’s Inquirer Web site celebrating the escaped spammer Eddie Davidson’s apparent suicide/murder of his wife, their three-year-old daughter and himself

An age old direct marketing debate is getting new attention in e-communication circles: copy length. Should you keep it short or go long to reach your goals?

And the award for the most sloppy, dishonest reporting on a marketing-related development for the month of July goes to the British consumer press, with special honors reserved for the UK

Though direct marketing hiring overall has slowed, e-commerce professionals are still in demand, according to a recent survey