Channel | Digital

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

It's a busy time of year, so we have collected the top articles for you to catch up on.

Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.

A new infographic appears to make some sense of the best days and times to post on social media.

By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business.

The relaunch of a well-known product that has been around forever is never easy. Here's a behind-the scenes look at the year-long CoverGirl rebrand.

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.