Data & Analytics Archives - Page 3 of 27

Data & Analytics

How Businesses Can Update the Public on the Progress of Their DEI Programs

How businesses can approach and communicate their DEI commitments.

Data & Analytics

The Digital Twin of the Customer (DToC) Approach to Data Collection

How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.

Data & Analytics

Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’

JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.

Data & Analytics

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

How Tide is getting creative with marketing tactics within a category many consider to be unsexy.

Data & Analytics

Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions

New consumer shopping patterns sparked by inflation and how brands can react to such concerns.

Data & Analytics

Stop & Shop’s Ecommerce-Focused First-Party Data Strategy

Lessons learned from Stop & Shop’s early-adopter approach.

Data & Analytics

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report

The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.

Data & Analytics

Salsify Survey: Sustainability Policies a Key Purchase Driver for Consumers

Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.