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The New Rules of Using Feminism in Marketing
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.
Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019.
Forbes' "30 Under 30" includes a list of the most innovative and sharp up-and-coming marketers age 30 and under.
Join Bruce Henderson June 19th in NYC at "Marketing to Women in the #MeToo Era" to share ideas and actionable steps you can take right to transform best intentions into meaningful change.
The FBI had begun issuing subpoenas, specifically to Haavas, in its media buying practices probe, the Wall Street Journal reported.
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.
It wasn’t that long ago that that Jim Beam struggled with declining sales. That all changed with the "Move History" motto and "movement marketing."
The two have joined the student activism around the Valentine's Day shootings that took the lives of 17 people.
Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar.
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel.