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What Instagram’s Decision to Hide ‘Likes’ Means for Marketers
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.
Microsoft needed to increase awareness with college students, but getting past a perception that it didn’t connect with the college lifestyle was the challenge.
The MVPro Award is one of the most coveted PRO Awards. Read the case studies that earned Jack Morton that distinguished honor.
A new generation of CMOs pressured to drive growth and disruptions through marketing will be the spark that ignites agencies to reorganize or retreat.
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership.
PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.
Worried about losing your ad agency gig? Have you considered hiring an emotional support clown?
Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.
Marketers with in-house agencies are having difficulty keeping their creative teams energized, and are also concerned about attracting top-tier creative talent.