Making an Authentic Millennial Mom-Brand Connection
Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn't geared to them.
Channel | Agencies
Using Data and Marketing Tech to Reach Empowered Customers
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
Top 4 Content Marketing Trends For 2015
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.
Five Ways to Win Customer Loyalty
Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.
Oh, That’s Good–The Campaigns Editors Loved in 2014
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more...
Chief Marketer Asks…What Was the Best of 2014?
For a look back at the year that was, and a look ahead to 2015, Chief Marketer turned to recipients of the DMCNY’s 2014 Silver Apple Awards.
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Brands on Fire: United Soccer League CMO on Community-First Storytelling
The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
