Channel | Agencies

Wheat Thins has a new ad campaign out that is making a splash, not only for its creative, but also from how the idea for the campaign came about.

Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.

A new report from RSW/US indicates that brand marketers are consolidating agencies and that advertising has gotten a lot more competitive among a number of other findings.

Nationwide Insurance's Super Bowl spot backfired by making so many people angry. Or did it?

After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.

In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative "Super Bowl" ad to show the Big Guys it's got some power too.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

These 30 rising stars were hand picked by Forbes as the ones to watch in advertising and marketing this year.

Have you checked out the 2015 Top Shops lists yet?

Retailers like Victoria's Secret, Popcorn Factory and Journey are the highlights of this week's mail.