Agencies
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Acquisition
Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV
We spoke with Schmidt about sponsorship, digitization of the customer experience, CTV and the brand’s strategy for growth.
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Digital
Five Aspects of a Killer Ecommerce Merchandising Strategy
Tips for creating an engaging online shopping experience.
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Engagement
USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day
How the USAA engaged fans with experiences during the latest Army-Navy football game.
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Demand Gen
Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation
How Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month.
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Data & Analytics
How to Create a CRM Strategy Roadmap
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
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Engagement
Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series
A look at the series’ experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
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Digital
SoundCloud, Meta and Origins Brand Experiences at Miami Art Week
Three imaginative brand experiences from Miami Art Week.
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Engagement
DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences
How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.
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Technology
Cosmetics Brand Laura Mercier Enters the Metaverse With ‘World of Beauty’
How one beauty brand is approaching the metaverse.
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Digital
Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic
We spoke with Andjelic about her vision and strategy for the brand’s comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.
