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Are you a Top Shop?
Does your agency have what it takes to be a PROMO or B2B Top Shop? Apply now!
Does your agency have what it takes to be a PROMO or B2B Top Shop? Apply now!
A Association of National Advertisers survey uncovers views of how both agencies and clients think about the RFP briefing process.
P&G is joining other major brands like S.C. Johnson, Unilever and Visa in cutting the number of agencies it uses.
Ogilvy & Mather Hong Kong has come up with a unique campaign, "The Face of Litter," that uses DNA to visually profile litterbugs in that city and put them all to shame.
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.
CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.
The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.
Krispy Kreme is the latest brand to find itself in hot water after launching a promotion that didn't sit well with consumers.
Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year.