Channel | Agencies

Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.

P&G plans to reduce agency-related costs as the behemoth in marketing spend also plans to increase spending on advertising and marketing.

Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.

PROMONext has an all-star lineup of speakers from Disney, Velcro Cos., MasterCard, Chicken of the Sea and Heineken. Hope to see you there!

Jeff Hamilton, president, Nestlé Prepared Foods, shares how Lean Cuisine deleted the word diet from its marketing lexicon and turned the brand around.

Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.

Nissan CMO Christian Meunier lit a roaring fire under the brand’s agency by publicly shaming it to bring new and innovative ideas to the table.

Agencies are adding space for content marketing labs to produce video and photo shoots and other digital content. Here's what you need to know.

For the first time, the 2016 PRO Awards will honor one agency that shows charitable chops.

Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?