Channel | Agencies

Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.

If we can learn from other’s content marketing mistakes, the idea is to avoid making those same mistakes ourselves. Here's 8 lessons.

Gyro and Stein IAS were named the top B2B agencies of the year last night at the BMA’s B2 Awards Gala at the Hilton Chicago.

It’s a wonder that the space-nerds from “Big Bang Theory” didn’t come up with this idea: an experimental “space balloon” that will circle the earth in an attempt to remove space junk threatening working satellites and spacecrafts. And, according to NASA, we sure could use one. NASA says that more than 500,000 pieces of debris, or…

With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.

The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.

Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.

Chief Marketer’s B2B Top Shops and PROMO Top Shops feature the best of the best. Does your agency have what it takes?

Stoli's Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.

Chief Marketer announces the 2016 PRO Awards Finalists, a distinguished collection of world-class promotional marketing campaigns.