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Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance
![](https://chiefmarketer.com/wp-content/uploads/2024/06/google-chatgpt-90x70.jpg)
How to Avoid Google Penalizing AI-Generated Marketing Content
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Universal Analytics Back-up: Transitioning to G4 Data Measurement
![](https://chiefmarketer.com/wp-content/uploads/2024/05/shutterstock-2263440441-90x70.jpg)
Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
![](https://chiefmarketer.com/wp-content/uploads/2024/05/shutterstock-693959152-90x70.jpg)
Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
![](https://chiefmarketer.com/wp-content/uploads/2022/03/ai-90x70.jpg)
How to Create a Custom GPT for Email, ChatBots and Improved Workflows
![](https://chiefmarketer.com/wp-content/uploads/2024/04/shutterstock-1787249993-90x70.jpg)
How Etsy Is Upskilling its Workforce With GenAI and Machine Learning
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
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4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
![](https://chiefmarketer.com/wp-content/uploads/2024/02/cookie-90x70.jpg)
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
![](https://chiefmarketer.com/wp-content/uploads/2024/03/screen-shot-2024-03-21-at-42404-pm-90x70.png)
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
![](https://chiefmarketer.com/wp-content/uploads/2024/03/shutterstock-1639774756-90x70.jpg)
4 Practical Questions to Ask About AI’s Marketing Applications
![](https://chiefmarketer.com/wp-content/uploads/2024/03/shutterstock-2387493649-90x70.jpg)
How to Personalize AI to Optimize Business Processes With Custom GPTs
![](https://chiefmarketer.com/wp-content/uploads/2024/03/podcasts-90x70.jpg)
How Marketers and Communicators Are Using Podcasts as a Messaging Tool
![](https://chiefmarketer.com/wp-content/uploads/2020/10/istock-653137006-90x70.jpg)
Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
![](https://chiefmarketer.com/wp-content/uploads/2024/02/programmatic-90x70.jpg)
A Programmatic Approach to B2B Advertising in 5 Steps
![](https://chiefmarketer.com/wp-content/uploads/2024/02/shutterstock-2042898281-90x70.jpg)
2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
![](https://chiefmarketer.com/wp-content/uploads/2024/01/ai-90x70.jpg)
Building AI Brands: Be Human-Centric, Accurate and Strategic
![](https://chiefmarketer.com/wp-content/uploads/2023/04/istock-1452604857-90x70.jpg)
Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias
![](https://chiefmarketer.com/wp-content/uploads/2024/01/ai-measurement-90x70.jpg)
Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms
![](https://chiefmarketer.com/wp-content/uploads/2023/07/istock-1401674301-90x70.jpg)
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
![](https://chiefmarketer.com/wp-content/uploads/2023/12/shutterstock-2317182725-90x70.jpg)
GenAI in 2024: Three B2B Marketing Predictions
![](https://chiefmarketer.com/wp-content/uploads/2018/10/social-data-850-90x70.jpg)
Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4
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