Trendwatch
-
Trendwatch
Target to hire 100,000 seasonal employees
Target gears up for the 2024 holiday season with debut of largest-ever holiday assortment during the Target Circle Week sale in October. Today, Target announced it will hire 100,000 seasonal in its 2,000-plus stores and 50-plus supply chain facilities as the retail chain gears up for the 2024 holiday season. This seasonal hiring is in […]
From
-
Trendwatch
JCPenney launches wheelchair adaptive apparel collection with Jamey Perry
JCPenney adds to its adaptive clothing offerings with a new wheelchair line. The push into the underserved market could provide a needed brand refresh. Apparel retail chain JCPenney debuted a new adaptive clothing line this week with TV writer Jamey Perry for a clothing line designed for women who use wheelchairs. The apparel […]
From
-
Trendwatch
Shoppers plan to spend less this holiday season
One in three shoppers plan to spend less on 2024 holiday shopping compared with last year, according to a new survey. A quarter of shoppers plan to spend more, and most shoppers, at 43%, plan to spend the same on holiday shopping this year compared with last year, according to a newly released Bankrate […]
From
-
Trendwatch
With high acquisition costs, Bean Box turns to its members for growth
More than 50% of BeanBox.com’s revenue is from recurring subscriptions, said CEO and co-founder Matthew Berk. It took Bean Box more than a decade to achieve this milestone. But now that the brand has reached this mark, Bean Box wants to ensure that its customers continue to both like and buy its brand, Berk […]
From
-
Trendwatch
CMO role alive and well at Fortune 500 retailers
A new report from Forrester Research Inc. finds that 86% of retail and wholesale Fortune 500 companies have a chief marketing officer or a marketing executive leader on the senior management team who reports directly to the CEO. This is a high penetration, Forrester finds, as Fortune 500 companies in six of the nine industries the research […]
From
-
Trendwatch
Faster shipping speeds spend for Amazon customers
New data from CIRP finds that Amazon shoppers who opt for one-day or same-day shipping are among the highest annual Amazon.com spenders. Amazon.com shoppers who select one-day or same-day shipping spend $1,270 annually on Amazon, according to new U.S. data from consumer research firm Consumer Intelligence Research Partners. The longer the shipping time, the less […]
From
-
Trendwatch
Mobile sales drive nearly half of all online sales in July
Sales through smartphones increase 10.2% year over year, according to Adobe. But the average mobile ticket is 32% smaller compared with desktops. Mobile drove 49.3% of all U.S. ecommerce spending in July 2024, according to new data from Adobe Analytics. In 2025, the web analytics vendor estimates that mobile shopping will consistently be half or […]
From
-
Trendwatch
How Unilever-owned Liquid I.V. approaches retail media ad spend
Liquid I.V. is pouring ad dollars into online retail platforms to protect its top spot in search results and fend off competitors. “Being the No. 1 powdered hydration company in America definitely puts a target on your back,” said Danielle Fessenden, Liquid I.V.’s senior director of Amazon and omnichannel. Now that online retailers have opened […]
From
-
Trendwatch
Under Armour shakes up its marketing strategy
With revenue down 10% in its recent earnings report, sportswear brand manufacturer Under Armour discusses fewer promotions, fewer SKUs, more loyalty and more influencers. Every two in three emails Under Armour sent to consumers in 2023 included a discount or promotion. Likewise, 65% of Under Armour’s sales last year were on promotion and only […]
From
-
Trendwatch
Behind Liquid I.V.’s marketing strategy for Prime Day domination
Unilever’s hydration powder brand Liquid I.V. talks how it climbed to the third most-sold product during Amazon Prime Day. Liquid I.V. bulked up its marketing strategy for Amazon’s 10th annual Prime Day sales in July with homepage and event page placements, an exclusive product launch, branded packages prior to the event and a drone product […]
From
