Trade Shows Archives - Page 2 of 12

Expo 2025 Osaka, Part Two: 10 Moments We Loved, and Some We Didn’t

Part architectural showcase, part trade show, part biennale, Expo 2025 Osaka, Kansai, Japan, is taking place between April and October 2025 and is expected to attract more than 28 million visitors to the artificial island of Yumeshima, making it one of the largest gatherings of the year. Taking place 55 years since the Osaka Expo […]

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B-to-B Events

Expo 2025 Osaka, Part One: Experience Design Ideas from the Pavilions

There’s a reason why Expo 2025 Osaka offers a season pass. It’s impossible to see and experience everything it has to offer on one trip from a logistical standpoint and due to sensory overload. Many pavilions require advance reservations through lotteries, which makes sense for managing the crowds, but also creates a significant barrier to […]

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B-to-B Events

How Caterpillar Inspired Attendees to Dig Deeper at Bauma 2025

Caterpillar’s story at Bauma, which takes place every three years at the Messe München in Munich, is primarily about scale. At this trade show for construction, building and mining machines, recently held April 7-13, the brand’s nearly 1 million square feet of booth space housed 51 larger-than-life pieces of engineering equipment available to order right […]

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B-to-B Events

B-to-B Dream Team 2025: Meet Adele Bencsik

Adele Bencsik is “someone who’s always up for a challenge,” and in her career, she’s dedicated herself to learning the business inside out, making connections and exceeding expectations.

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B-to-B Events

Six Steal-worthy Trade Show Engagement Ideas from Licensing Expo 2025

The licensing industry took to the Mandalay Bay Convention Center in Las Vegas May 20-22 to explore brands and IP, unlock new licensing opportunities, and get inspiration from the show floor. And there was plenty of it. In fact, it started before even hitting the floor at Licensing Expo 2025… Branded Badge Printing …How […]

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B-to-B Events

Field Report: 10 Booths We Loved at Licensing Expo 2025

Celebrating its 40th anniversary, Licensing Expo 2025 brought together more than 12,000 influential brand owners, manufacturers and retailers May 20-22 at the Mandalay Bay Convention Center in Las Vegas to shape the future of consumerism in the shifting global markets. Tariffs remain top of mind for this industry, with uncertainty surrounding the tariffs policy, major […]

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Trade Shows

5 Ways to Make Your Next Exhibit Program More Sustainable on a Budget

Slowly but steadily, the trade show and events industry is taking tangible steps towards a more sustainable future, and making it easier for brands to meet their sustainability goals, or just be more responsible exhibitors, because it’s the right thing to do. Suppliers are putting systems in place that are becoming industry standards. Environmentally friendly […]

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B-to-B Events

Inside RSAC 2025 in San Francisco: AI Threats, Ninjas and Baby Goats

RSAC 2025 Conference, the world’s largest cybersecurity show, brought together a record 44,000 attendees to its 34th annual flagship event at the Moscone Center in San Francisco, April 28 through May 1. Among the most pressing topics discussed were Agentic AI, critical infrastructure, emerging threats and evolving policy, all part of the rapidly changing environment […]

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B-to-B Events

B-to-B Dream Team 2025: Meet Pedro Chira

How do you create IRL events in a digital industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle, a global financial technology firm in the crypto space

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B-to-B Events

Field Report: Five Game-Changing Trends from Google Cloud Next 25

A perfect mix of brand and business, Google Cloud’s flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11. The event opened with a keynote where Google Cloud […]

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