Topic

The Big Story

  • The Big Story

    The Third-Party Cookie Pardon

    Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

    From
  • The Big Story

    A Primer On The DOJ’s Upcoming Antitrust Trial Against Google

    We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.

    From
  • The Big Story

    Episode 300: The End of The Oracle Advertising Era

    The Big Story is celebrating its 300th episode! Back when we started recording The Big Story in 2018, Oracle had just acquired Grapeshot, its last nine-figure advertising acquisition. It would only take another six years for its advertising business to enter a decline and then get the axe on an earnings call on June 12. […]

    From
  • The Big Story

    The PET Project That Mozilla Acquired

    This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

    From
  • The Big Story

    Cannes Lions, Generative AI Edition

    At the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.

    From
  • The Big Story

    Nope, We Haven’t Hit Peak Retail Media Yet

    The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

    From
  • The Big Story

    Ranking The Open Web

    SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk’s SP500+ product. Plus: Seedtag acquired Beachfront, a deal that’s emblematic of multiple trends in CTV, privacy and the rise of contextual.

    From
  • The Big Story

    The Shrinking Open Web

    The open web is getting smaller, with the squeeze happening in two directions: Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.

    From
  • The Big Story

    ‘Incrementality’ Is The Buzzword That Stole Prog IO

    Well, that’s a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go “a-ha” this week, including observations on commerce media, CTV and generative AI.

    From
  • The Big Story

    Measuring Muck

    Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

    From