The Big Story
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The Big Story
Measuring Muck
Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.
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The Big Story
Data Dazzles Ahead Of The TV Upfronts
Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.
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The Big Story
Privacy Sandbox Yellow Flags
Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.
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The Big Story
The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo
Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome. And what it means for ad tech.
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The Big Story
Retreat To MMM
The latest trend in measurement is a classic. MMM, or media mix modeling, has been embraced by startups, brands and all the leading ad platforms: Meta, Amazon and now Google, which dubbed its program Meridian. This week on the podcast, our senior editor James Hercher tells us why he’s paying attention to Google’s Meridian MMM […]
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The Big Story
Hidden MFA
When Adalytics broke the news that Forbes operated the subdomain www3.forbes.com, it exposed a different kind of made-for-advertising (MFA) site. The URLs behind MFAs are often bland and unrecognizable, while Forbes’ hosted slideshow versions of its content crammed with ads, and most of the eyeballs came from paid traffic. Also, in some bid requests, Adalytics […]
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The Big Story
Ad Tech’s Performance Review
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.
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The Big Story
Bot Or Not?
Inside the Nubai Ventures lawsuit against Outbrain over alleged bot traffic. Plus: The broadcaster-backed Joint Industry Committee and the Media Rating Council clarify their complementary roles.
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The Big Story
Goodbye, Outstream: The Digital Video Classification Shakeup
More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.
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The Big Story
MFA: The A Is For Arbitrage … And Adalytics
Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.
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