The Big Story
-
The Big Story
TikTok On The Clock
TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was classified as a threat to national security and how advertisers are responding.
From
-
The Big Story
Ad Tech Is Acquiring: On T-Mobile-Vistar And Trade Desk-Sincera
M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.
From
-
The Big Story
AI And Smart Tech: AdExchanger Does CES 2025
Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.
From
-
The Big Story
Hallelujah, Retail Media Standards: Miracle Or Meh?
The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.
From
-
The Big Story
Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.
From
-
The Big Story
Don’t Discount Black Friday
This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over.
From
-
The Big Story
No More TV Drug Ads? Don’t Hold Your Breath
Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads? Probably not, argues Josh Walsh, CEO and co-founder of BranchLab, a data science firm for health care advertisers, and this week’s guest on The Big Story. Efforts to crack down […]
From
-
The Big Story
Political Advertising Post-Mortem Analysis, Part Deux
Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.
From
-
The Big Story
The Role Of Ad Dollars In The 2024 Presidential Election
Trump won the 2024 election. To discuss how paid media played a role (and didn’t) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.
From
-
The Big Story
The Culture Clash Underneath Creative Ad Tech
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
From
