The Big Story
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The Big Story
The Prebid Episode
Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.
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The Big Story
Guess Its AdsGPT Now?
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
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The Big Story
Retail Media’s Growing Influence On Retail
The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, the 2026 privacy policy cheat sheet.
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The Big Story
The Big Story: Live From CES 2026
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
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The Big Story
Two Types Of AI In Advertising
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.
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The Big Story
The GAM Changes On Publishers’ Wish List
The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.
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The Big Story
Warner Bros., Netflix, Paramount: The CTV Chessboard
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.
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The Big Story
The Incredibly High Stakes Of Black Friday
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.
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The Big Story
The Shifting Dollars Flowing Through Programmatic Pipes
Inside Omnicom’s shift in spend from The Trade Desk DSP to Amazon DSP.
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The Big Story
Yearning For Earnings
Every once in a while, we like to pull the curtain back here at AdExchanger and discuss how we decide what’s worth covering. Which is why this week’s episode of The Big Story opens with an important question: Why do we report on earnings calls in the first place?
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