The Big Story
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The Big Story
The Remedies Edition
Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.
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The Big Story
Will AI Companies Pay Publishers?
Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.
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The Big Story
Remedying A Monopolistic Ad Server
We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again?
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The Big Story
When The Trade Desk Dips, Ad Tech Drops
Investors use The Trade Desk as a proxy for the health of the entire open web advertising ecosystem, which means TTD’s recent run of concerning earnings is devaluing the entire ad tech sector. Doubts about how TTD is competing with walled gardens like Amazon, along with slower overall revenue growth, have led some investors to […]
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The Big Story
Ad Tech Goes To Court, OpenX v. Google Edition
OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.
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The Big Story
Not So Long, Solimar
Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.
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The Big Story
Transparent Non-Transparency
Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”
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The Big Story
Ads To Burn After Reading
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
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The Big Story
Buying Ads In The Rabbit Hole
YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?
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The Big Story
Why The FTC Tied The Omnicom-IPG Merger To Brand Safety
The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.