Tech & AI Archives - Page 6 of 7

GenAI powers eBay’s new seller tools

EBay’s casual sellers need sophisticated tools. And generative artificial intelligence is the vehicle to get that job done. That’s what the marketplace giant determined last year when it started doubling down on investing in the seller experience for its casual sellers, said Xiaodi Zhang, vice president of seller experience at eBay. Most recently, eBay debuted […]

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Facial brand Face Haus debuts new AI skin analysis tool with Perfect Corp.

Skincare brand and facial bar Face Haus recently added an artificial intelligence skin analysis tool called Skin IQ into its service option at its facial bars. The personal care brand is taking a different approach to growth and looking to “key partnerships” to expand its brand, instead of the typical growth path in opening dozens of […]

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TikTok unveils generative AI avatars for ads

Social media platform TikTok debuted generative artificial intelligence avatars for advertisers in June. The avatars of real people will help brands develop creative content for the platform at scale, TikTok said in the press release announcement. Brands can use stock avatars or custom avatars. TikTok built stock avatars using paid actors that are licensed for […]

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Walmart deploys digital price tags to save time

Retail giant Walmart announced it will roll out digital shelf tags to 2,300 stores by 2026 replacing the paper tags it uses now. The omnichannel technology upgrade will help increase efficiency in updating prices, replenishing inventory and picking ecommerce orders, according to Walmart in a press release announcement. Walmart piloted the electronic price tags at […]

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Michaels EVP on Taylor Swift, why it sells on Amazon, that new handmade marketplace and launching a retail media network

Operating a retail media network is in the cards for craft retail chain Michaels, said Heather Bennett, executive vice president of marketing and ecommerce at the Retail Innovation Conference in June. The chain previously dabbled with operating a retail media network but did not move forward with the initiative — as many of the products […]

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How they did it: Email marketing conversions increase 54% at Aaron’s

It was 2019 and the email marketing program at retail chain Aaron’s needed a reset. The list was dirty. The sends were batch and blast. And the content was dry, said Hody Crouch, vice president of data and analytics at the lease-to-own retail chain. “At the same time, the company was digitizing. We were moving […]

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PayPal to expand its ad business using shopper data

Digital payment platform PayPal is planning to build an ad business unit powered by the data from the hundreds of millions of shoppers that use the platform to pay for online purchases. This week, PayPal announced it hired Mark Grether as senior vice president, general manager, PayPal Ads. His role will be to build an […]

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Online sales take off at Samsonite after site overhaul

Luggage brand Samsonite knew it was too dependent on its wholesale channel and wanted to make direct-to-consumer sales a larger part of its revenue. After replatforming eight of its brands onto the Salesforce Storefront Reference Architecture, Samsonite did just that. Samsonite’s brands had become too siloed, said David Oksman, Samsonite’s vice president of marketing […]

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PetSmart revamps its loyalty program

Pet retail chain PetSmart unveiled a revamped loyalty program called Treats Rewards earlier this quarter. After customer feedback of wanting a simpler program from the 67 million shoppers already in PetSmart’s loyalty program, the retailer decided to overhaul its offering, said Bradley Breuer, vice president of loyalty and customer relationship management at PetSmart. The new […]

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Starburst launches new marketing campaign powered by generative AI

Candy brand Starburst recently launched a new marketing campaign dubbed “Different Every Time.” The campaign uses generative artificial intelligence to create hundreds of assets for the ad, such as background imagery and caricatures. This is the first advertising campaign for Starburst in more than a decade. Read more about the campaign here.

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