Tech & AI Archives - Page 2 of 7

AI

How to Optimize Early-Stage LLM Search for B2B SEO

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results.

Tech & AI

Furniture brand Joybird launches mobile 3D furniture design

Joybird’s mobile 3D Space Planner is an expansion of its desktop version and allows shoppers to view 3,500 furniture pieces in augmented reality. Furniture brand Joybird has expanded its 3D product design feature to now include the mobile web. The tool, called 3D Space Planner, allows shoppers to view 3,500 of Joybird’s furniture pieces in […]

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Tech & AI

Pinterest goes ‘all in’ on shopping

Pinterest is betting on shoppable ad formats in a big way. “We’re all in on shopping,” said chief revenue officer Bill Watkins. The social media platform’s main focus is making it easier for users to buy through its platform. “There’s going to be a lot of innovations around visual search and discovery, but really in […]

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CES 2025

Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Tech & AI

Uplift Desk elevates its customer experience with headless architecture

After migrating its site to headless architecture, premium standing desk brand Uplift Desk increases its page speed, improves its Google search ranking and provides shoppers with a more intuitive checkout page. Uplift Desk and its shoppers are reaping the rewards of a better customer experience after the brand’s migration to a headless architecture. The December 2024 launch included […]

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Tech & AI

For marketers, the TikTok contingency plan might be the actual plan

As TikTok still faces an uncertain future, publishers, advertisers, and creators brace for the ripple effects of a potential ban, exploring new platforms and strategies to maintain engagement. As a brand, the social media platform TikTok has only existed for about seven or eight years. But the past few weeks have been the roller coaster […]

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Tech & AI

Household appliance brand SharkNinja to deploy Salesforce AI customer service agents

SharkNinja is working to level-up its customer experience with the Salesforce’s AI agent force, the brand recently announced. SharkNinja is a manufacturer of household products including vacuums, blenders, hair dryers and other appliances. The brand selected Salesforce to replatform its ecommerce sites, deploy its AI customer service agents and enhance its personalization efforts, said chief […]

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AI

An AI Solution From Jellyfish Analyzes How Brands Are Perceived by LLMs

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more.

Tech & AI

6 key takeaways from NRF ’25

Nearly 40,0000 people attended The National Retail Federation’s annual conference NRF ’25 in New York City in January. The Big Show included 6,200 brands, 1,000 exhibitors, 450 speakers and 400 media/analysts. I attended; I listened; I learned. Now I’m back with six key takeaways from the conference: 1. If you haven’t invested in A.I. yet, you […]

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Tech & AI

Amazon is selling its retail media ad technology to other merchants

Amazon Ads debuts Amazon Retail Ad Service, which allows other retailers to stand up their own retail media networks. Amazon generated nearly $47 billion in advertising revenue in 2023. And in January, Amazon announced that it is allowing other retailers to use the technology that powers this lucrative experience. The Amazon Retail Ad Service allows […]

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