Tech & AI Archives - Page 2 of 4

Q&A with Balsam Brands CTO: Give the data team better tools

Balsam Brands CTO France Roy sits down with Multichannel Marketer to discuss how BalsamHill.com will better use its data to identify high-value customer segments and drive higher conversion rates. Balsam Brands chief technology officer France Roy needs its data and analytics team to do more than just pull reports. The team needs to […]

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DOJ: Google is a monopoly on search

US District Court Judge Amit Mehta ruled this week that search engine giant Google is a monopoly when it comes to search. Judge Mehta ruled in favor of the Department of Justice in its antitrust case against Google. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: […]

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How AI boosts Ghirardelli’s conversion rate

Pam Perino, digital content operations and development manager at Ghirardelli Chocolate Company, shares how using an artificial intelligence software to help select, order and modify images increases the global chocolate brand’s conversion rate. Pam Perino has an endless number of product detail pages to manage, said the digital content operations and development manager at Ghirardelli […]

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Sam’s Club launches ads on Scan and Go app

Sam’s Club is the latest retail chain to allow outside brands to advertise to its shoppers while in store. This July, the Walmart-owned club store announced it will expand its retail media platform MAP to Sam’s Club’s mobile checkout app feature Scan and Go. With Scan and Go, shoppers can use their app to […]

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Google drops plan to end third-party cookies

After years of anticipation, Google announced it will not phase out third-party cookies after all. Cookies track consumers across the web and help marketers serve relevant advertisements to target consumers. In 2020, the giant had announced that due to privacy concerns, it would phase out cookies on its Chrome browser. However, after pushback from […]

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Amazon adds generative AI chatbot to its app

Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event. The chatbot, called Rufus, is in the bottom right corner of the app, marked with an orange, teal and star icon. On a product page, a shopper can tap on the icon and ask the […]

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Toys R Us debuts an all-AI created ad

Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence. The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female voice telling the origin story of Toys R Us. The boy depicts Toys R Us founder Charles Lazarus and how he came […]

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GenAI powers eBay’s new seller tools

EBay’s casual sellers need sophisticated tools. And generative artificial intelligence is the vehicle to get that job done. That’s what the marketplace giant determined last year when it started doubling down on investing in the seller experience for its casual sellers, said Xiaodi Zhang, vice president of seller experience at eBay. Most recently, eBay debuted […]

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Facial brand Face Haus debuts new AI skin analysis tool with Perfect Corp.

Skincare brand and facial bar Face Haus recently added an artificial intelligence skin analysis tool called Skin IQ into its service option at its facial bars. The personal care brand is taking a different approach to growth and looking to “key partnerships” to expand its brand, instead of the typical growth path in opening dozens of […]

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TikTok unveils generative AI avatars for ads

Social media platform TikTok debuted generative artificial intelligence avatars for advertisers in June. The avatars of real people will help brands develop creative content for the platform at scale, TikTok said in the press release announcement. Brands can use stock avatars or custom avatars. TikTok built stock avatars using paid actors that are licensed for […]

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