Tech & AI Archives - Page 2 of 8

5 key takeaways from Shoptalk 2025

The Shoptalk conference this spring in Las Vegas brought out all the glitz to tout retail’s next golden age. According to the show organizations, the industry is on the precipice of its next golden age, and it constructed a massive disco ball to prove its point. The show, which took place March 25-27, attracted […]

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ROI | Metrics

Measuring ROI for Generative AI Lags Behind AI Adoption

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.

AI

Writing for People and Machines: AI-Era Content Strategies for Marketers

Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.

Tech & AI

The Home Depot invests in AI shopping tools

The Home Depot debuted an artificial intelligence-powered chat feature that can answer shopper questions and suggest products. Home improvement retail chain The Home Depot debuted artificial intelligence-powered shopping tools on its ecommerce site that will answer how-to and product questions. The Home Depot trained the tool, dubbed Magic Apron, using a large language model, […]

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Tech & AI

New CEO at David’s Bridal to usher in ‘aisle-to-algorithm’ strategy

David’s Bridal aims to shift to an asset-light business model, focused on its retail media network, marketplace and new apparel categories. Bridal gown retailer David’s Bridal named Kelly Cook, the chain’s former president of brand, technology and finance, as the new CEO effective April 1. Cook will lead David’s Bridal into an asset-light […]

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Data & Analytics

Creating a ‘CMO Command Center’ to Navigate a Year of Flux

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

Tech & AI

AI-driven search results increase AOV at Freedom Furniture

Freedom Furniture opts for artificial intelligence to power its on-site search, product recommendations and merchandising to save time and improve the shopper’s journey. Australian-based Freedom Furniture is on a digital transformation journey to reinvigorate its brand and cater to a younger generation, said Paula Mitchell, digital general manager at Freedom Furniture. This includes: […]

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Technology

Criteo Shopper Survey Highlights Omnichannel Strategies, AI-Powered Personalization

Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy.

AI

Countering a Deepfake Attack: Three Best Practices for Marketers

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.

Tech & AI

Wayfair launches generative AI-powered inspiration tool for shoppers

Wayfair’s new Pinterest-like tool allows shoppers to browse, save and shop endless home images, plus create their own rooms. Home furnishings giant Wayfair recently debuted a generative artificial intelligence-powered image inspiration tool called Muse. The Pinterest-like tool allows shoppers to scroll through endless images of home interiors, save images to a collection and shop similar products […]

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