Tech & AI
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AI
Countering a Deepfake Attack: Three Best Practices for Marketers
More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.
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Tech & AI
Wayfair launches generative AI-powered inspiration tool for shoppers
Wayfair’s new Pinterest-like tool allows shoppers to browse, save and shop endless home images, plus create their own rooms. Home furnishings giant Wayfair recently debuted a generative artificial intelligence-powered image inspiration tool called Muse. The Pinterest-like tool allows shoppers to scroll through endless images of home interiors, save images to a collection and shop similar products […]
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Tech & AI
Why happy engineers mean a better customer experience at Leatherman
Brand manufacturer Leatherman upgraded its legacy product information management system to Akeneo. The faster PIM system results in fewer on-site errors. Learn from the Leatherman brand: if your systems are outdated, your content will be too. Leatherman had a legacy product information management system, said Carl Ogden, software development manager at Leatherman Tool Group, […]
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Tech & AI
The Paper Store speeds in-store checkout
The Paper Store lost margin from shoppers doubling up on promotions. Its new point-of-sale system reduces promotion confusion, makes its operational team more efficient and keeps shoppers moving through checkout. Promotions are an effective tool many marketers use to attract consumers to the brand and then on to buy. The Paper Store has […]
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AI
How to Optimize Early-Stage LLM Search for B2B SEO
As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results.
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Tech & AI
Furniture brand Joybird launches mobile 3D furniture design
Joybird’s mobile 3D Space Planner is an expansion of its desktop version and allows shoppers to view 3,500 furniture pieces in augmented reality. Furniture brand Joybird has expanded its 3D product design feature to now include the mobile web. The tool, called 3D Space Planner, allows shoppers to view 3,500 of Joybird’s furniture pieces in […]
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Tech & AI
Pinterest goes ‘all in’ on shopping
Pinterest is betting on shoppable ad formats in a big way. “We’re all in on shopping,” said chief revenue officer Bill Watkins. The social media platform’s main focus is making it easier for users to buy through its platform. “There’s going to be a lot of innovations around visual search and discovery, but really in […]
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CES 2025
Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer
Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.
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Tech & AI
Uplift Desk elevates its customer experience with headless architecture
After migrating its site to headless architecture, premium standing desk brand Uplift Desk increases its page speed, improves its Google search ranking and provides shoppers with a more intuitive checkout page. Uplift Desk and its shoppers are reaping the rewards of a better customer experience after the brand’s migration to a headless architecture. The December 2024 launch included […]
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Tech & AI
For marketers, the TikTok contingency plan might be the actual plan
As TikTok still faces an uncertain future, publishers, advertisers, and creators brace for the ripple effects of a potential ban, exploring new platforms and strategies to maintain engagement. As a brand, the social media platform TikTok has only existed for about seven or eight years. But the past few weeks have been the roller coaster […]
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