Sponsorships
-
Cause Marketing
Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth
In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.
-
B-to-C Events
From Barilla to Duracell, F1 US Grand Prix 2025 Draws New Brand Activations in Austin
Everything’s bigger in Texas, and Formula 1 is no exception. A staple on the F1 calendar since 2012, the Formula 1 MSC Cruises United States Grand Prix welcomed 380,000 attendees to the Circuit of The Americas (COTA), Oct. 17-19. Over the weekend, F1 announced a contract extension to host the race at the Austin, TX, […]
From
-
Marketers on Fire
Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth
We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.
-
B-to-C Events
The Brief: Charm Bars and the World Cup ‘Treatment’
This week’s hot takes on hot topics in experiential marketing cover the VIP treatment, Talisman Experiences and checkered takeovers.
From
-
B-to-C Events
The Brief: Celebrity Dashcams and Studio Cheez
This week’s hot takes on hot topics in experiential marketing cover Celebrity Dashcams, visual love letters and Studio Cheez.
From
-
Sponsorships
CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment
CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.
-
Sponsorships
Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards
Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.
-
B-to-C Events
Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation
In a partnership launched this year with Formula 1, the Lego Group has gone full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations have been popping up at U.S. F1 races, with the first taking place at the Miami Grand Prix and the next two coming to Austin, TX, […]
From
-
B-to-C Events
The Brief: Farmer’s Barkets and Hair Monsters
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters.
From
-
B-to-C Events
CI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum
Fans of video game Lords of the Fallen are hard core, and CI Games knows its audience. So for the sequel reveal at Gamescom 2025, held Aug. 20-24 in Cologne, Germany, the independent video game developer and publisher brought the game’s dark fantasy world to life on the show floor with a themed activation called […]
From
