Sponsorships Archives - Chief Marketer

Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four

Sunday’s NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a sellout crowd of 19,777 at Amalie Arena in Tampa, FL, and 8.5 million viewers, making it the third most-watched women’s Division I title game on ESPN platforms. In the days leading up to UConn’s 12th national championship win, tens of thousands […]

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B-to-C Events

Field Report: Top 12 Activations from the NCAA Women’s Final Four Tourney Town in Tampa

For a record fourth time, Tampa, FL, hosted the NCAA Women’s Final Four basketball tournament, and fans turned out, hitting the bay from April 3-6 to support their teams and enjoy all of the sporting events and brand activations that led into the big game at Amalie Arena, where UConn clinched the 2025 national title […]

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B-to-C Events

Sponsors Deliver Dream Courts, Holograms and Ladders at the 2025 Men’s Final Four Tournament

College sports fans are their own breed, and it’s a fact sponsors took to heart during the 2025 NCAA Men’s Final Four Tournament weekend in San Antonio, TX, with activations designed to place attendees at center-court. From April 4-7, across the official Final Four Fan Fest presented by Capital One at the Henry B. González […]

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B-to-C Events

How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation

After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was […]

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B-to-C Events

The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services

This week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency boxes and secret hideaways.

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B-to-C Events

Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity

For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big business. Irish whiskey continues to see explosive growth, particularly in the U.S., which accounts for 40 percent of exports. And as the second biggest brand in the category, Tully is leaning on experiential to stay relevant and score mindshare at events like […]

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B-to-C Events

The Brief: Blizzard Banks and GlowUp Studios

This week’s hot takes on hot topics in experiential marketing cover Blizzard Banks, Grandmacore 2.0 and GlowUp Studios.

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B-to-C Events

From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

The Players Championship is starting next week, and brands are teeing up an array of experiences for fans to enjoy. With the tournament billed as having “something for everyone” and the PGA Tour underway, we looked back at last season’s fan engagement and activation strategies to glean four ideas to make every shot count.

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