Social
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Social
Meta Partnerships Executive Talks Threads Automation, Monetization and What’s Next
A Meta executive shares what’s next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.
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Social
Industry Pulse Survey: Threads Vs. X
Five insights culled from our survey on the viability of Threads as an advertising platform and whether X is believed to be brand-safe.
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Social
One Period Care Brand’s Marketing Journey from DTC to Retail
The story of August’s marketing journey, from DTC to in-store retail and beyond.
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Social
DiGiorno Taps TikTok Influencers to Create Music Soundtracks About its Pizza
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.
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Social
Building a Social Commerce Strategy Based on Fostering Customer Trust
Key considerations for developing a social commerce strategy.
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Social
TikTok’s Q2 Ad Spend Increases While Facebook and Instagram Slows
A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.
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Social
How David’s Bridal Leverages TikTok to Increase Social Media Sales
A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.
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Social
How B2B Social Marketers Can Balance LinkedIn Engagement With Conversion
Three tips for crafting messages that can increase your chances of resonating with target audiences on LinkedIn.
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Social
How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
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Social
Most Popular Brand and Creator Social Media Posts of 2021
The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.
