Social
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Social
Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
How brand lift studies can help marketers measure the impact of influencer marketing campaigns.
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Social
Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends
We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.
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Digital
Three Ways Marketers Can Identify Brand Advocates
Three ways to identify an advocate—rather than an influencer—for your brand.
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Acquisition
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
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Digital
Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent
Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.
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Social
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here’s what marketers should know before diving in.
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Social
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
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Events
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.
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Digital
How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year
How can marketers establish control over what content their marketing messages run against? Here’s how advertisers can be proactive.
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Demand Gen
7 Ways to Promote Your Brand’s Awards and Achievements Authentically
Although no one wants to come across as arrogant or braggy, it’s perfectly acceptable to share the news of your awards and accolades. Here are seven ways to do so.