Social Media & SEO
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Branding/Marketing
The Creator Economy: Evolving from Storytellers to Business Advisors
The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.
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CES 2025
Why Communicators Should Pay Attention to AI and Creative Rights Litigation
At CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to.
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Media Relations
LinkedIn as a Broadcast Opportunity: 4 Tips for PR Teams in 2025
In light of the growing opportunities for earned broadcast placements on LinkedIn, our PRNEWS columnists have compiled a set of recommendations based on market research and insights to help secure impactful new media broadcast opportunities on the platform in 2025.
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Crisis Management
The 5 Most-Read PRNEWS Stories of 2024
What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.
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Social Media & SEO
2025 PR Predictions: Content Creation and Storytelling
Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the evolution of content creation and storytelling.
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Influencer Marketing
2025 PR Predictions: Media Relations
Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the media relations space.
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Digital & Technology
2025 PR Predictions: Digital PR, Tech and AI Influence
As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to technology and digital PR.
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Branding/Marketing
PR Roundup: TikTok and the Supreme Court, GIPHY Trends and Executive Media Consumption
This week’s PR Roundup looks at the latest developments in the TikTok ban case, GIPHY’s on-trend predictions for 2025 and a survey that shows what executives are looking for when it comes to consuming content.
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Agencies
Chief Marketer Unveils 2025 Agencies of the Year
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.
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Branding/Marketing
Communicators Voice Concerns Tied to Trust for 2025
A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.
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