Social Media & SEO
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Crisis Management
PRNEWS Announces 2026 Agency Elite Top 120
PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.
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Branding/Marketing
PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content
In this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.
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Digital & Technology
How Savvy Brands Are Beating LinkedIn’s Algorithm and Boosting Reach
Organic brand reach on LinkedIn sits at just over 1%—a steep drop from 7% just four years ago—and many PR professionals and business leaders are facing a hard truth: branded company content is no longer enough.
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Social
Marketers Are Looking Beyond Top-of-Funnel When Gauging Social Media Effectiveness
Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want to see the direct business impact.
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Digital & Technology
Mastering Multiplatform Content with Mrs. T’s Pierogies
Discover how Mrs. T’s Pierogies tapped into humor, parenting insights and multiplatform content to connect with millennial parents.
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Branding/Marketing
PR Roundup: Nestlé CEO Crisis, Age Demos and the News, NFL is Back
PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back!
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Branding/Marketing
Taylor Swift and Travis Kelce’s Engagement Is the Ultimate Cross-Industry Brand Play
Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.
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Digital & Technology
AI Bots: Identifying and Defending Your Brand
In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.
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Digital & Technology
Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age
Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.
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Media Relations
PRNEWS Live: How #WearSunscreen Broke Through the Noise
In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.
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