Social Media & SEO
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Social Media & SEO
Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series
Bob’s Discount Furniture’s CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.
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Branding/Marketing
PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.
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Crisis Management
When Minutes Matter: The New Rules of Brand Defense for Revolve, Poppi and More
In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?
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Digital & Technology
Duolingo Social Media Secrets: Let Your Comments Section Be Your Marketing Brief
Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.
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Social Media & SEO
Survey: Gen Z Is Trading Traditional Social Media for Community-First Channels
According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025.
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Branding/Marketing
From Box Scores to Brand Love: How to Turn Sports Data Into Brand Love
On social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.
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Brands on Fire
Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities
We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.
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Branding/Marketing
PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.
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Diversity, Equity & Inclusion
A PR Power Play: Zohran Mamdani’s Mayoral Messaging Masterclass
Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means to connect and win in the digital age. Grounded in multilingual storytelling, community-first outreach, intersectional identity and multichannel presence, his campaign is a communications blueprint, and here’s why: Language & Narrative Clarity Mamdani speaks in the cadence of kitchen-table conversations. Clear, […]
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Crisis Management
Q&A: AI, Disinformation and Brand Perception with Cyabra
Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others.
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