Social
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Conversations
Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign
Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.
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Social
Building Brands on a Budget: Strategies for Success With Less
Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.
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Conversations
Marketers on Fire: Hinge CMO Talks ‘No Ordinary Love’ Campaign and Gen Z Marketing
We spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more.
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Social
6 Elements of Compelling Video Content on TikTok
Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.
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Video Marketing
Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic
The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
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Digital
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.
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Social
The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Three considerations to ensure success when an influencer or creator joins the team full-time.
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Social
Brands on Fire: United Soccer League CMO on Community-First Storytelling
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.
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Social
How Small Businesses Can Spur Growth Through TikTok
TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here’s how small business owners can benefit from its features.
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Social
The Rise of Social Search: Strategies for Increasing Engagement
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.
