Social
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Social
LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership
The benefits of LinkedIn Newsletters for brands specializing in thought leadership.
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Branding/Marketing
How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics
Lucyd Eyewear’s retail approach to direct-to-consumer, wholesale channels, online discounting and more.
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Branding/Marketing
Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix
While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.
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Social
Three Tips for Successful Marketing in Taboo Industries
While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties (particularly on social media), there are plenty of strategies brands operating in provocative categories can implement to see success. Here are three tips.
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Conversations
Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign
Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.
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Social
The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Three considerations to ensure success when an influencer or creator joins the team full-time.
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Acquisition
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
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Social
The Case for Mandatory Profile Verification to Build Trust and Credibility on Social Networks
A new perspective on how profile verification can help businesses rebuild credibility.
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Social
Meta Partnerships Executive Talks Threads Automation, Monetization and What’s Next
A Meta executive shares what’s next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.
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Social
Industry Pulse Survey: Threads Vs. X
Five insights culled from our survey on the viability of Threads as an advertising platform and whether X is believed to be brand-safe.
