Research
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Tech & AI
Digital Trends Report: The Tech Set to Influence the Sports and Media Landscape
Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights.
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Research
Harris Poll: Marketers Must Combat Algorithmic Sameness and Appeal to a Lottery Mindset
According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent digital media and social algorithms, and cater to a public that has adopted a lottery mindset.
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Social Media & SEO
TikTok and AI Engagement Lift the Fastest Growing Brands in 2025
Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries. The findings point to major shifts in how consumers discover, trust and engage with brands.
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Trends
Broadridge Survey: Most Companies Miss the Customer Experience Mark
A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience.
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Research
Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026
A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.
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AI
Gap Inc. Taps Gemini Enterprise to Become ‘AI-First’ Retailer
Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results.
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Branding/Marketing
TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers
Gen Z makes up 9% of B2B software buyers, according to TrustRadius’s 2025 Buyer Research Report — outnumbering Boomers (6%) for the first time. And as Zoomers continue to enter the workforce and rise in the ranks, they’ll become an even more important segment to market to. The key is to lean into generative engine optimization (GEO) and social proof.
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What Lead Generation Costs You
Lead generation is a key activity that contributes to business growth. However, lead generation fraud can drive up the cost of leads and cause numerous other problems for the business. To combat lead gen fraud, it’s important to know what it is and where it comes from.
From
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AI
Shoppers From Generative AI Browse More, Convert Less
Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert.
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RESEARCH
The 2025 Direct Mail Marketing Benchmark Report
When every screen is saturated, the most effective channel may be the one you can hold. The 2025 Direct Mail Marketing Benchmark Report reveals how leading brands are evolving their acquisition strategies by integrating personalized, data-driven mail into their omnichannel ecosystems.
