Pop-Ups
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B-to-C Events
Betty Crocker’s AI-driven Dream Bake Studio Helps Consumers Fight ‘Bakers Block’
It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third […]
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Pop-Ups
How the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies
As Taylor Swift touches down in Indianapolis this evening to kick off the final leg of her U.S. Eras Tour, Nov. 1-3, at Lucas Oil Stadium, e.l.f. Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University that merges […]
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B-to-C Events
Hot Property: Eight Ways to Activate a Night Market
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night […]
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B-to-C Events
The Brief: Germ Zones and Cardmember Cafés
This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés.
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B-to-C Events
The Brief: ‘Overnightmares’ and Boring Phones
This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite.
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B-to-C Events
From Barbie Pop-ups to College Tours, Inside Stanley’s ‘Learn More’ Experiential Strategy
Fans of Stanley’s tumblers and drinkware products are dedicated. They post about their cup collections on social media and keep up with new releases, particularly brand collabs and movie tie-ins, like Sunday’s release of the Stanley x “Wicked” collection of Quenchers inspired by the upcoming film’s Elphaba and Glinda characters. The limited-edition green and pink […]
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B-to-C Events
The Brief: Trade-In Trucks and Skate Thrus
This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.
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B-to-C Events
The Brief: Fast Food Dupes and Train Takeovers
This week’s hot takes on hot topics in experiential marketing cover train takeovers, fast food dupes and “Crumbled” pop-ups.
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B-to-C Events
Bugaboo Launches its New Stroller with a ‘Social-first’ Pop-up for Creators and Parents
For more than two years, Bugaboo has been developing a stroller that can grow alongside families. So when the “missing puzzle piece” in its product portfolio was finally ready for its grand debut, the brand hosted an outdoor “On the Grow” pop-up event at New York City’s High Line Hotel. There, media, influencers and consumers […]
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B-to-C Events
CSR Events: FOX Teases its New Drama with Beach Rallies for Lifeguards
FOX Entertainment’s new drama “Rescue: HI-Surf” shines a spotlight on the heavy-water lifeguards who patrol and protect the North Shore of O’ahu in Hawaii, one of the most well-known, dangerous stretches of coastline in the world. While the show and its scenarios are fictional, the life-saving actions of open-water lifeguards are very real, and FOX […]
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