Online Advertising Archives

Wurl Report: CTV Viewership Trends and Shifts in the Advertising Experience

As the connected TV market continues to grow, there are still plenty of opportunities for improvement across the ecosystem that marketers can capitalize on, according to data from Wurl’s March 2025 CTV Trends Report.

Online Advertising

WPP Acquires Data Clean Room Startup InfoSum

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September.

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Technology

Measuring What Matters: 5 Steps for Smarter Marketing Investment

Five ways to better understand your marketing performance.

Online Advertising

Viant Acquires Lockr, And It’s All About Connecting IDs

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call on Monday. The goal is to connect the identity Lockr gets from its publisher tech with Viant’s identity graph. The company reported fast growth in its TV-focused DSP business in Q4, earning […]

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Online Advertising

IAS Outperforms Ad Tech’s Q4 Slump And Outgrows Its Verification Roots

Integral Ad Science broke a streak of punishing quarterly earnings reports for public ad tech companies when it announced better-than-expected Q4 results on Friday morning. The company’s total revenue of $153 million in Q4 was up 14% year over year. IAS earned $530 million in 2024 at a 12% growth rate. IAS shares jumped by […]

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Online Advertising

‘Is The Open Internet Healthy?’ Magnite Reports CPMs Dipped In Q4

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to miss its revenue guidance. At least that’s the story from Magnite’s quarterly earnings report on Wednesday afternoon. Magnite, an independent SSP, earned […]

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Online Advertising

Chase Media Solutions Courts Advertisers Through Consumer Purchasing Patterns and Personalization

Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year. And Chase Media wants in on this action.

Online Advertising

LinkedIn Launches Its Own Conversion API

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.

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Online Advertising

StackAdapt Secures $235 Million To Invest In Global Expansion And AI

Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the investment arm of the Ontario Teachers’ Pension Plan.

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