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Ace’s new store format to boost sales 11% and profit 5%
Ace Hardware gives Multichannel Marketer an in-depth look into its new experiential store format dubbed Elevate Ace. The stores showcase Ace’s anchor brands that drive incremental growth for the hardware cooperative. Ace Hardware unveiled a new store format that aims to elevate the merchandising of its most sought-after brands, enhance customer service and create a […]
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Walgreens appoints new chief merchandising officer and head of digital commerce
Pharmacy retail chain Walgreens announced two leadership changes this month: It appointed Tracey Koller to chief merchandising officer and Sharmila Sudhakar to group vice president and head of digital commerce. Walgreens expects these new leaders will “significantly contribute” to its turnaround efforts, the retailer said in the announcement. Walgreens reported disappointing Q3 2024 earnings results […]
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FTC bans fake reviews
The Federal Trade Commission announced Aug. 14 a final rule that prohibits the sale or purchase of fake reviews and testimonials, and the agency can seek civil penalties for violations. By giving the FTC teeth against bad actors, the ruling will enhance deterrence and protect consumers from getting cheated, according to the FTC press release. […]
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Retail marketers react to Google’s cookie deprecation reversal
Cookie depreciation is no longer a looming threat, but retail marketers still need to prepare for shoppers opting out of tracking. Google’s recent announcement that it will not phase out third-party cookies gives retail marketers more time to adjust their marketing strategy and bolster their first-party data. Cookie-based advertising allows marketers to track consumers […]
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Q&A: U.S. Polo Assn. CEO grows brand with Olympic event
J. Michael Prince, CEO of the official apparel brand of the United States Polo Association, sits down with Multichannel Marketer to discuss event marketing and how it plans to use organic content to drive a 20% lift during the 2024 Olympic Games. The 2024 Olympics will have a tremendous impact on the U.S. Polo Assn. […]
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Saks to acquire Neiman Marcus for $2.65 billion, with Amazon and Salesforce as investors
HBC, parent company of apparel merchant Saks Fifth Avenue, plans to acquire apparel retail chain Neiman Marcus Group, parent company of Neiman Marcus and Bergdorf Goodman, for $2.65 billion. Once the transaction closes, HBC (Hudson’s Bay Company) will establish Saks Global. That company will include Saks Fifth Avenue, Saks Off 5th, Neiman Marcus and Bergdorf […]
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Target looks for a new CMO
Target’s chief marketing officer Lisa Roath will move into the role of chief merchandising officer of food, essentials and beauty in early 2025, the mass merchant announced in June. Target is looking to hire externally for its next chief marketing officer. Roath will continue as chief marketing officer until Target replaces her. Roath […]
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Does Amazon Prime Day matter?
The Prime Day summer sale is now in its 10th year and is one of several annual Amazon sales. Brands need to offer their own compelling discounts to stand out on this massive shopping day. Retail giant Amazon.com Inc. confirmed it will hold another Prime Day sales event for its members on July 16-17. This […]
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Loyal shoppers will matter more this holiday season
With increasing digital marketing costs, retailers will need to tap their loyal shoppers for 2024 holiday sales, predicts Salesforce. Retailers will tap loyal shoppers to avoid increasing digital marketing costs this 2024 holiday season, ecommerce platform and technology provider Salesforce predicts. This is one of Salesforce’s five 2024 holiday season shopping predictions, which are: Salesforce […]
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Lowe’s names Jennifer Wilson as new CMO
Home improvement retail chain Lowe’s promoted Jennifer Wilson to chief marketing officer. Wilson will oversee strategic brand and product marketing, loyalty, personalization, promotional planning, creative, media and the Lowe’s retail media network. Lowes CEO Marvin Ellison credits Wilson with the successful launch of Lowes’ loyalty program and its retail media network. “Jen brings a data-driven […]
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