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Amazon’s four-day Prime Day drives $24.1 billion in US ecommerce sales
During Prime Day, an average household spent $156, likely over the course of two or more purchases. U.S. shoppers spent $24.1 billion online during Amazon’s annual Prime Day sales event, which lasted four days in 2025, July 8-11, according to Adobe Analytics. Adobe’s estimate is for all of U.S. ecommerce, including purchases from Amazon […]
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Quip taps QR codes to build omnichannel marketing program
Toothbrush brand Quip better tracks and remarkets to customers after implementing QR codes on its packaging. Like most direct-to-consumer brands, oral care brand Quip struggled to gain insights into shoppers who purchased its products at a retail store. Quip launched in 2015 as a direct-to-consumer electric toothbrush brand, coupled with a subscription service for shoppers […]
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Fabletics names new CMO
Fabletics named Carly Gomez at its new chief marketing officer, leading brand, digital innovation and customer engagement initiatives. Gomez joined Fabletics in April 2024 as senior vice president. Gomez began working as the chief marketing officer in May, according to her LinkedIn profile. Prior to Fabletics, Gomez spent 11 years at Vans, the shoe brand […]
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Michaels snaps up Joann’s intellectual property, brands
Shoppers looking for fabric and yarn migrate to Michaels. The craft retail chain is deepening its assortment in these product categories. The Michaels Companies Inc. announced that it acquired the intellectual property and private label brands of its bankrupt competitor Joann. Michaels did not respond to a request for comment on how much it paid for […]
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Schmidt Brothers invests in content marketing with live cooking show for customers
Cutlery brand Schmidt Brothers knows that with a lifetime warranty for its knives, driving repeat purchases can be a challenge. So the Schmidt Brothers focuses on loyalty initiatives that engender positive brand affinity and keep its brand top-of-mind. Its most recent effort is a live, online cooking show called The Cutting Edge. In celebration […]
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Q&A with Brooks Running CMO on its first lifestyle shoe
Editor’s Note: Brooks is known for its running shoes. And the brand hasn’t deviated from performance footwear and apparel since its launch more than 50 years ago — until now. Melanie Allen, chief marketing officer sat down with Multichannel Marketer’s sister Chief Marketer to talk about why the time was right to launch a lifestyle shoe […]
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Wayfair’s physical store pulls double duty: marketing and sales
The flagship store has increased local sales 15% higher than Wayfair’s national average and more than half of store shoppers are new to the brand. Wayfair’s inaugural large-format store in Wilmette, Illinois, is driving new customers to its brand and boosting sales. In fact, sales in Illinois are 15% higher than Wayfair’s national average […]
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Swingline staplers makes its pitch with Take Your Swing campaign
With fewer consumers using paper, Swingline taps into broader markets and design-forward staplers to spur sales. Swingline’s marketing VP shares more marketing tactics in a challenged category. Swingline wants shoppers to buy another stapler. Or just one. For years, the 100-year-old stapler brand has faced a slow, single-digit decrease in sales, along with the […]
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Dick’s Sporting Goods to acquire Foot Locker for $2.4 billion
Dick’s Sporting Goods announced May 15 it will acquire sneaker retail chain Foot Locker for $2.4 billion. The acquisition will expand the Dick’s Sporting Goods brand globally for the first time. Dick’s plans to maintain the Foot Locker brand and operate it as its own business unit. The deal includes Foot Locker’s portfolio of brands […]
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Bonjour Fête rebounds from wildfire devastation with Target debut
Party supplies brand Bonjour Fête is making a marketing push and increasing its product distribution with a line at Target after the L.A. wildfires destroyed its store, six figures worth of inventory and terminated the revenue channel that drove 30% of its business. Bonjour Fête is saying hello to Target. The party supplies brand made […]
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