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Five Below taps former Forever 21 marketer as its new CMO
Discount retail chain Five Below named Jacob Hawkins as its new chief marketing officer. Hawkins was most recently the chief marketing, digital and omni officer at Forever 21. Prior, he held executive roles at Belk, Groupon, Aeropostale and Overstock.com. Five Below made the announcement on its most recent earnings call on March 19, according to […]
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‘Mr. Wonderful’ shares his top marketing tips at Shoptalk
Venture capitalist Kevin O’Leary, known as Mr. Wonderful from the TV show Shark Tank, talks TV ads, ROAS and more consumer brand growth tips at Shoptalk. After investing in dozens of companies, venture capitalist Kevin O’Leary — also known as “Mr. Wonderful” — shared top keys to growth in his keynote session, “Creating and growing new […]
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True Religion CMO taps celebrities to boost brand
Kristen D’Arcy is True Religion’s first-ever chief marketing officer. The brand hired her specifically to “unleash marketing” for the apparel brand, D’Arcy told attendees at the 2025 Shoptalk conference in Las Vegas in March. Marketing initiatives giving a boost to the brand include having both paid and organic content from celebrities through its “Team True” […]
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Macy’s to create TV show based on women in retail
Macy’s will develop a scripted TV show featuring women executives who were instrumental in the founding of American department stores based on the best-selling novel ‘When Women Ran Fifth Avenue.’ Department store Macy’s just announced it plans to develop a scripted TV series based on the best-selling novel, “When Women Ran Fifth Avenue: Glamour […]
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Exclusive Q&A: Munchkin’s video marketing strategy for its new nipple shield
Baby products brand Munchkin may have an uphill battle getting approval for the creative for its new patented nipple shield. The just-launched product took a decade to develop and is best understood with a video, said Kristin Pagano, GM of infant nutrition. The former VP of marketing at Munchkin discusses the details of its marketing campaign […]
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Why Naturepedic says media buying agencies are unnecessary
Organic mattress brand Naturepedic developed its own in-house talent for its media marketing. Chief growth officer Arin Schultz explains why. Organic mattress brand Naturepedic had its largest growth year in the company’s 22-year history in 2024 and is already achieving a higher growth rate for 2025 than it did by this time last year, […]
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Caraway Home reduces theft, WISMO calls with better communication
Direct-to-consumer cookware brand Caraway turns a Black Friday blunder into a customer experience opportunity by switching post-purchase email providers. During Black Friday, Caraway Home’s “Where is my order?” calls increased to more than a quarter of its customer service calls, and package theft increased to 7% of orders. These are higher than usual benchmarks for […]
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Walmart’s booming ad business buoys profit
Walmart reported its ad business grew 27% year over year in 2024, reaching $4.4 billion. Walmart Inc.’s advertising business is helping grow the retailer’s operating income faster than its sales. The mass merchant reported its total sales grew 4% in 2024, while its operating income increased more than 8%. “The way we’ve designed […]
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How WNBA stars will power Mela Vitamins’ marketing
WNBA stars Azurá Stevens and Dana Evans will help open doors for Black-owned Mela Vitamins’ retail expansion and drive more attendance at its in-person events. Community members as spokespeople are a key marketing tactic for the brand, which sells a multivitamin for women of color. Black-owned vitamin brand Mela Vitamins is already enjoying a […]
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How Dollar General’s Retail Media Network delivers untapped revenue for brands
Dollar General’s typical shopper resides in rural America, which can be a tough customer segment to target. The value retail chain sits down with Multichannel Marketer to discuss how its retail media network can tap into these shoppers. Dollar General knows its customer best. And it knows that its customer base — rural shoppers — can be a tough […]
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