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Cyber Monday online sales increase 7.3%, reach $13.3 billion
Larger-than-expected discounts from retailers and shoppers purchasing higher-ticket items drove the online sales increase, according to Adobe Analytics. Cyber Monday remains the king of online shopping days, with online sales increasing 7.3% year over year to $13.3 billion in U.S. sales, according to Adobe Analytics data. This is the single largest online shopping day […]
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Exploding Kittens hides limited ‘Goth’ edition games at Target stores for Black Friday
Game manufacturer Exploding Kittens aims to make shopping more fun by hiding limited editions of two of its recently released games at every Target store. VP of marketing Daisy Ritz says the strategy aims to create buzz online and cement loyalty to its brand. As a game manufacturer, Exploding Kittens wants to ensure its customers are […]
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Michaels brings its marketplace to real life
Arts-and-crafts retail chain Michaels is hosting its marketplace sellers in stores to sell their goods. The initiative aims to drive awareness to its handmade marketplace MakerPlace. Michaels is bringing its marketplace sellers into its stores to increase the visibility of its new handmade marketplace. Michaels launched its marketplace, called MakerPlace, in fall 2023. The […]
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Select Brands eliminates unauthorized re-sellers on Amazon by switching to 3P
Select Brands forgoes reliable wholesale sales with Amazon in favor of being able to control its pricing as a marketplace seller. If a brand wants to control its price on Amazon, it might have better luck as a third-party marketplace seller than as a first-party seller. At least that’s what small kitchen appliance company […]
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Michaels invests in hosting birthday parties
More than 14,000 children have celebrated their birthday at craft retailer Michaels, said Heather Bennett, executive vice president, marketing and ecommerce at Michaels, at the Shoptalk Fall conference in Chicago in October. And she knows there is room for growth. After a successful pilot in Canada in 2023, Michaels debuted birthday parties in the U.S. […]
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Exclusive Q&A with Michaels’ marketing EVP Heather Bennett on holiday strategy
Heather Bennett, executive vice president, marketing and ecommerce at Michaels, discusses early holiday shopping, inflation and the challenges of marketing in 2024 with how shoppers consume content in this exclusive interview. Heather Bennett, executive vice president, marketing and ecommerce, at Michaels is “very pleased” with its holiday season so far. And it’s only October. […]
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Rent the Runway CEO Jennifer Hyman celebrates 15 years of Rent the Runway with return to founder mentality
At Shoptalk Fall, the co-founder discusses operating at the pace of a startup, Rent the Runway’s new subscription tier and how the fashion industry has changed over the past 15 years. It’s all about the pace of innovation and change, said Rent the Runway co-founder and CEO Jennifer Hyman in her keynote address at the […]
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Q&A with Home Depot’s retail media VP: Time to unify and scale
Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access. The Home Depot unveiled a new self-service ad platform, dubbed Orange Access, to help its suppliers manage their retail media buys within its retail media network Orange Apron Media. The new […]
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Inside Nalgene’s marketing strategy to stay relevant in the crowded water bottle market
Water bottle brand Nalgene may not have the largest marketing budget, but the brand is still growing by relying on its longstanding heritage and scrappy marketing techniques. In this Q&A, Nalgene’s director of marketing Eric Hansen sits down with Multichannel Marketer to talk about its marketing budget, remnant advertising, Amazon ad success and stainless steel competitor […]
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Ulta grows its loyalty program 5%
Loyalty is core to Ulta’s long-term success, CEO Dave Kimbell told investors on its most recent earnings call last week. Cosmetics brand Ulta reported that it had more than 44 million active customers in its loyalty program Ulta Beauty Rewards in its fiscal second quarter ended Aug. 3. This is a 5% increase over last […]
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