Mobile
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Mobile
Avengers Assemble at Walmart—Well, Most of Them
Walmart’s mobile campaign with “The Avengers” is fun, but like the schemes of the foes the superheroes face, flawed in its execution.
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Mobile
Peapod Tries On Tesco’s Mcommerce Approach
Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop for groceries via bar-code scans. But infrastructure differences may keep this pilot from taking off as it has in Seoul.
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Mobile
FCC, Lawsuits Shape How Marketers Must Handle SMS Opt-ins
Recent actions by both the FCC and the Federal courts underline that marketers need to follow best permission and mailing practices in text-message campaigns– or face lawsuits and stiff penalties.
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Mobile
Citi Targets Tablet Banking App to Kindle Fire
Marketers not willing to write off the Android tablet audience are faced with a problem: Which Android device to create those apps for? In March Citibank answered that question by placing its first official Android bet on the Kindle Fire, the tablet launched last September by Amazon.
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Mobile
Hot Dog Sellers Relish Vienna Beef’s Custom SMS Offering
Marketing through mobile can be very effective, but small, independent mom-and-pop operators don’t always have the budget–or the know-how–to design and implement campaigns on their own.
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Mobile
Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi
A new partnership between Conde Nast
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Mobile
Watch TV, Get Rewards
A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows
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Mobile
QR Cat Diverts Applebee’s Lunchers, Drives Traffic
One of casual dining chain Applebee’s largest franchisees has seen strong traffic growth in recent months with a 14-minute lunchtime guarantee. And one of the most popular parts of that campaign is a talking cat at each table—courtesy of a clever QR code—that helps keep diners entertained before the food comes. -
Mobile
Shopkick, CPG Power Brands Sign First Check-in Partnership with Grocery Chain
Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes