Mobile

• Mobile

  Ford Goes Mobile for Edge

  Ford is talking up its new crossover vehicle, Edge, with a mobile Web site and messages delivered to consumers’ cell phones.

• Mobile

  Consumers Find Mobile Ads Irritating, Unless Relevant: Forrester Research

  Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

• Mobile

  The N Launches Teen Mobile Research Panel

  Cable TV network The N is going high-tech with it research. The network is partnering with online-research firm OTX and mobile-community provider mbuzzy to form a new wireless research panel

• Mobile

  YouTube Strikes its First Mobile Distribution Deal with Verizon Wireless

  Verizon Wireless is set to offer videos from YouTube.com to its V Cast Music service subscribers, the companies said yesterday.

• Mobile

  Consumers Say ‘Make Mobile Ads Relevant’: Study

  Consumers are more accepting of ads on their cell phone—if they are relevant, a new report from mobile marketing company Enpocket finds.

• Mobile

  T-Mobile International CMO to Depart

  The CMO of T-Mobile International, Ulli Gritzuhn, will spend the rest of the year reorganizing the marketing division before departing at year’s end.

• Mobile

  Blogmobile Hits New York Streets

  Celebrities and athletes are making their way to New York City streets today to greet their loyal fans, only not in person: Celebrities will be attending via blog. Online destination ChatWithAStar.com is rolling out a one-of-a-kind Blogmobile in which …

• Mobile

  Virgin Mobile Taps Alcone for Launch

  Virgin Mobile USA has hired Alcone Marketing Group to handle the launch of Switch_Back mobile phone, and other campaigns.

• Mobile

  Crest Goes Mobile to Reach Gen Y in Social Settings

  Crest is tapping into the sensitive issue of bad breath by targeting young people where irresistible fresh breath can really count; when boy meets girl. The SMS campaign is one component in a broader effort to drive sales and brand awareness of its new toothpaste, Crest Whitening Plus Scope Extreme.