Mobile
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Data & Analytics
Adobe Debuts Cross-Device Co-op
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
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Acquisition
Location-Based Marketing Now a Must Do: Forbes Study
A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.
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MarTech
User Retention and Engagement is Key For Mobile Apps
Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?
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Mobile
Digging Into the Amazon Underground Mobile App Store
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.
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Loyalty Marketing
Ways Mobile Technology Can Differentiate Your Rewards Program
bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.
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Acquisition
Billboards Tap Mobiles to Track Behavior
That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.
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Digital
How Marketers Can Rank High in Mobile Phone Search
CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.
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Acquisition
In a First, McDonald’s Ties Sales to its App
When McDonald’s launched its McDonald’s Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales
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MarTech
Wearable Technology Is the New Marketing Battleground
Sales of wearable technology are forecast to hit 172 million units in three years. Marketers need to be ready to take advantage of this trend.
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MarTech
Optimizing Mobile Apps for Lead Gen
Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.