Mobile
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Acquisition
Airbnb Community-Curated Content Shapes Marketing
Airbnb has upped its strategy to use community-curated content to help drive sales and get word out about all the host homes it markets across the globe.
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Acquisition
Photo-Sharing Apps Change the Game for Restaurants
With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.
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Acquisition
The Latest Technology: Sending Ads through Sound
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
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Acquisition
Absolut’s Nicholas Guastaferro on Amping up Absolut Nights
Nicholas Guastaferro, Absolut director of marketing in the U.S., credits the Absolut Nights campaign with the success and plans to keep the momentum going.
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Acquisition
We’re at it Again! PROMONext June 14 NYC
What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.
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Acquisition
Bots on Facebook Messenger App Open Opportunities for Brands
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
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MarTech
Mobile App Development: Who Can Help?
Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.
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Engagement
New App Helps Hartford Funds Reach Financial Advisors
A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.
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Mobile
Motel 6 Targets Road Warriors With Mobile First Strategy
A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.
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Acquisition
3 Strategies for Mobile App Adoption Success
To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.