Mobile Archives - Page 2 of 21

Mobile App Users Consume Majority of Digital Media

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.

Mobile

Going Mobile: 5 Tips for Creating a Responsive Website

If you’re looking to create a responsive website, here are five pieces of advice to get you started.

Mobile

Smithfield Steers New App at NASCAR Fans

Smithfield Foods, Waffle House and Richard Petty Motorsports have teamed up and launched a new mobile app aimed at getting (and keeping) NASCAR fans engaged with their brands.

Mobile

BIC Asks for Writing Samples in New Mobile Campaign

BIC’s Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.

Mobile

3 Steps to App Marketing

Learn how to make sure your app marketing campaign gets downloaded and not dismissed.

Mobile

Unilever Mobile Ad Compensates People in Asia with Free Airtime

Unilever, Microsoft and Google are using a startup’s mobile platform in Asia that exchanges marketing promotions with free airtime for users.

Mobile

4 Tips to Make Campaigns Work Across all Screens

Here’s what you need to know about making your campaigns work across all screens to maximize conversions.

Mobile

Multiscreening and Digital Advertising

Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.