Mobile
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Digital
Marketers Most Wanted: Millennials
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.
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Acquisition
Dunkin’ Pours Valentine’s Love Over Social
Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine’s Day.
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Acquisition
KFC CMO on CX and its Instagram Football Game Experience
KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.
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MarTech
Why Marketers Should Put on Wearables
Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.
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Acquisition
Who Knew Tim Tebow Could Make Guacamole?
Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.
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Acquisition
In Stores, Retailers Get Personal to Fight E-Commerce
As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:
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Acquisition
Innovative Marketing Lessons from Google’s Smartest
Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.
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Digital
5 Biggest Digital Marketing Trends to Watch for in 2017
Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.
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Acquisition
Go Fish: Contest Casts Goldfish Snacks as Video Stars
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
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Mobile
2017: The Year We Get Mobile Advertising Right
When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here’s 3 ideas for turning that around.