Mobile
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Engage & Convert
B2B Marketers Need to Consider User Experience in Mobile
B2B customers will engage via mobile if the experience is truly useful and relevant to their needs.
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Acquisition
11 Inventive Ways to Use Augmented Reality
The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.
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Acquisition
2017 PRO Awards Winners Announced at Mastering Brand Activation
Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!
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Acquisition
How to Use Instagram for Customer Service
Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.
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Acquisition
Coke Turns Labels into Wristbands for Music Festivals
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
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Acquisition
McDonald’s Launches Unbranded Campaign
The TV spots broke last week and leave the viewer curious about what the star, Mindy Kaling, is up to.
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Digital
Redesigned Website Boosts Hilton’s Mobile Search
A newly redesigned website optimized for mobile search is helping Hilton connect with travelers on the go.
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Acquisition
4 Ways to Turn Mobile Marketing into a Customer Service
U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile marketing into a customer service.
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Acquisition
McDonald’s to Track Eating Habits
A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.
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Acquisition
Behind the Scenes of Marriott’s Snapisodes with Amanda Moore
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.