Mobile
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Mobile
On the Move
“Mobile is the future — and it always will be.” For the past decade, that has pretty much summed up both the potential value of running campaigns directly to users’ handsets, and the seemingly endless stumbling blocks that kept mobile marketing from being more than an interesting side-project
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Mobile
Google Acquires Mobile Advertising Firm
Google Inc. will acquire AdMob, a mobile display ad technology provider, for $750 million in stock.
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Mobile
Epsilon, Air2Web Team on Mobile Services
Epsilon the database marketing services firm, has joined forces with Air2Web, to offer opt-in mobile marketing services including SMS communications, content downloads like wallpaper and ringtones, and microsite development.
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Mobile
American Eagle Debuts Mobile Marketing Platform
American Eagle Outfitters has launched a mobile commerce program. The new channel enables customers to browse and buy from the apparel marketer, as well as take advantage of the company
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Mobile
Captain Morgan Voicemail Tool Pranks Friends
Captain Morgan rum has added another element to its multi-million dollar “Calling all Captains” campaign: A customizable voicemail tool that lets people send goofy calls to friends
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Mobile
Meredith Takes Stake In Mobile Marketing Firm
Meredith Corp. has taken a stake in The Hyperfactory, an independent mobile specialist. The value of the stake was not disclosed.
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Mobile
Epsilon’s Iaccarino Joins Mobile Messenger As CEO
Michael Iaccarino has been appointed CEO of Mobile Messenger, a mobile content technology, aggregation and services provider.
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Mobile
Options Media To Acquire M-Commerce Firm
Options Media Group Holdings, Inc. an e-mail service provider and digital marketing services company, will acquire Bullroarer, an Australia-based mobile technology and content provider.
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Mobile
Barnes & Noble Opens for Mobile Business with iPhone App
Bookseller Barnes & Noble has launched an iPhone application that will let users search for book, CD and DVD titles by simply snapping a picture of the cover