Media Relations
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Media Relations
Supermarket to Syndication: Media Relations Lessons from CPG and Retail
To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.
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Branding/Marketing
Coach Bill Belichick Is Playing on a New PR Field
In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.
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Digital & Technology
Reconnecting with Journalists Amid AI and Information Overload
It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.
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Media Relations
What Warren Buffett’s Retirement Teaches PR Firms About Enduring Influence
Warren Buffett, long considered the “Oracle of Omaha,” mastered not just capital allocation, but the art of strategic storytelling.
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Crisis Management
PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy
This week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.
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Media Relations
Trend Hopping: A PR Pro’s Guide to Navigating Trends for Client Success
To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.
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Media Relations
A New Take On Thought Leadership: The Power of Community Engagement
Here’s how brands can rethink their approach to thought leadership in a way that truly builds connections and community.
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Crisis Management
Guiding Restaurant Clients Through Today’s External Threats
PR pros can use a straightforward approach to help restaurant brands (as well as other industries) handle today’s external threats to get the best possible outcome.
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Crisis Management
Strong Messages for Shaky Markets: Communicating Through Tariff Turmoil
Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.
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Media Relations
5 Better Ways to Answer “Anything Else You’d Like to Add?” in Media Interviews
That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.
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