Media Relations
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Media Relations
PRNEWS Live: How #WearSunscreen Broke Through the Noise
In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.
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Branding/Marketing
PRNEWS Reveals the 2025 Platinum Awards Shortlist
We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.
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Diversity, Equity & Inclusion
PR Roundup: Peloton Messaging Conflict, DEI Visibility and Trust, Communicating Tariff Price Increases
PR Roundup examines Peloton’s conflicting messaging, a study showing that LGBTQ+ visibility in advertising and messaging is important to consumers, and tariff price increases are here—so how should that be communicated?
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Media Relations
PRNEWS Announces Winners of the 2025 Experiential & Event PR Awards
PRNEWS has announced the 2025 Experiential & Event PR Awards, recognizing the most standout, strategic and show-stopping PR events and activations of the year.
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Media Relations
That Reporter Hates Me: Facing the Facts and Creating Trust with Reporters
Putting your head in the sand and avoiding reporters is not the answer. Be cautious, conduct thorough research and maintain transparency. Both the client and the reporters will benefit.
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Media Relations
Friday Is the New Monday: Just Ask RealSense’s 500 Headlines
Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.
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Corporate Social Responsibility
PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists
This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.
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Digital & Technology
Why Data Is Your PR Secret Weapon for Storytelling
Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.
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Diversity, Equity & Inclusion
PRNEWS Live: Where’s the Pride for Pride?
This discussion addressed the changes in Pride PR, as well as the proactive methods of some who are doubling down on Pride this year.
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Media Relations
The State of Journalism in 2025: Insights to Optimize Your Media Relations
The ever-changing media environment magnifies the expectations, pressures and preferences of journalists. Muck Rack surveyed over 1,500 journalists to better understand what shapes their work today, and how PR professionals can more effectively collaborate with them for everyone’s benefit.
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