Media Relations
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Branding/Marketing
PRNEWS Unveils the Winners of the 2026 Content Marketing Awards
PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.
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Crisis Management
PR Roundup: AI Mistakes, Bush on Substack, ANTM Resurrects Feelings
PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.
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Shopper/Retail
How Sprouts Farmers Market Ended Up in the Biggest TV Show of 2025
When “Pluribus” showrunner Vince Gilligan expressed a desire to film several scenes of his new Apple TV show within an Albuquerque location of Sprouts Farmers Market, the regional grocery store chain had a choice to make.
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CES 2026
CES 2026: AI, Robotics and ROI: Edelman’s Take on What’s Next for Tech PR
Margot Edelman, lead of the global tech practice at Edelman, discusses the differences between tech cultures in San Francisco and New York, and Edelman’s unique value proposition in the tech public relations space.
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Branding/Marketing
CES 2026: How the Yahoo Comms Team Helps Build AI Tools
PRNEWS spoke with Sona Iliffe-Moon, Chief Communications Officer at Yahoo, at CES 2026. They discussed the brand’s renaissance, AI credibility and trust and getting the comms team involved in the backend of AI for PR.
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Corporate Social Responsibility
For Data Centers, Transparency Isn’t Optional: Neighbors Need Information
Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.
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Corporate Social Responsibility
Communicators Share Their 2026 PR Industry Predictions
As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.
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Media Relations
Why PR Teams Shouldn’t Go Quiet for the Holidays
Rather than thinking of December holidays as a dead zone, think of it as one of the most efficient, high-signal periods of the year to reach journalists. Provided, that is, your pitch is relevant and on-point.
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Digital & Technology
Next Gen Media Relations: Inside AI Visibility Reporting
Discover how AI visibility tools are revolutionizing PR client reporting. Our presenters reveal strategies for tracking competitors, identifying top sources and optimizing content for better visibility.
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Digital & Technology
Optimizing Press Releases for Maximum Visibility Across Digital and AI Platforms
In this clip, Reinoso discusses the secret formula for crafting engaging headlines, subheadings and quotes in press releases which can capture AI and human attention effectively.
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