Marketers

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  Marketers

  Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss

  Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.

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  Marketers

  Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent

  Why are there so many loss-leading streaming services? Blame it on Bob Iger. “It was Bob Iger’s fault, and I mean that in the nicest way,” said LightShed Partners Co-Founder Rich Greenfield, speaking at CTV Connect in New York City on Wednesday. “He was so darn successful on Day One,” Greenfield said. Disney launched ad-free […]

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