Marketers
-
Marketers
Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud
In January, the Chrome browser removed third-party cookies for 1% of users to facilitate testing of the Privacy Sandbox – and a new controversy was born. This small change precipitated a major crisis among DSPs, which began seeing IDs – what appeared to be third-party cookies on Chrome – used to propagate what should have been […]
From
-
Marketers
Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy
Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool.
From
-
Marketers
How One DTC Startup Is “De-risking” Its Business As It Prepares For A Potential TikTok Ban
CAKES body, a DTC startup that launched in early 2022 selling self-adhesive nipple covers, is diversifying its media mix to “de-risk” its business as it prepares for a potential TikTok ban in the US.
From
-
Marketers
Uber’s Evolution Shows How Retail Media Will Get More Complicated – And Lucrative
Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded the Uber ad business and is now doing the same for PayPal, Uber is creating a three-legged ad business. The new […]
From
-
Data-Driven Thinking
The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising
In the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a shiny object – a symbol of misplaced trust and faith. This story finds a poignant parallel in today’s digital advertising industry, particularly as we stand at the crossroads shaped by the impending sunset of third-party […]
From
-
Marketers
Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It
Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community. Experts weigh in on how to effectively reach and resonate with this audience, despite a dearth of identifiable data.
From
-
Marketers
Inside The Fall Of Oracle’s Advertising Business
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline […]
From
-
Marketers
Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports
Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable. That’s where video games come in. Since 2023, Ally Financial has partnered with youth marketing […]
From
-
Marketers
United’s New Ad Network Has Programmatic On Its Flight Plan
United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […]
From
-
Marketers
GARM And Ad Net Zero Release Standards To Measure Carbon Emissions From Media
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and trade organization Ad Net Zero have spent the past year developing a framework for tracking emissions. The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, is the first iteration of […]
From
