Marketers on Fire Archives

CES 2025

Marketers on Fire: Bose CMO Jim Mollica on Tapping Into Culture, Automotive Innovation and Creator-Led Content

Bose’s first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing trends to watch.

Marketers on Fire

Most-Read Marketers on Fire Profiles of 2024

To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Marketers on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Morgan Stanley, ADT, Denon, Blue Cross Blue Shield and Hinge.

Marketers on Fire

Marketers on Fire: Three AI Use Cases From Newell Brands’ President of Brand Management and Innovation

How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.

Marketers on Fire

Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth

We spoke with CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

Conversations

Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect

How Chinese Laundry capitalized on the “Taylor Swift Effect” by using small budget solutions, creative marketing, deep references and perseverance.

Conversations

Marketers on Fire LinkedIn Live – Anywhere Real Estate CMO Esther-Mireya Tejeda

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

Conversations

Marketers on Fire LinkedIn Live – Dickies Global CMO Sarah Crockett

Chief Marketer launched its inaugural Marketers on Fire LinkedIn Live on Tuesday, Sept. 26, featuring Sarah Crockett, Global CMO at Dickies. The lively industry discussion, moderated by Chief Marketer Content Director Kaylee Hultgren, covered the art of brand collaborations, marketing a classic product to younger generations, exciting new industry trends, and much more.

Marketers on Fire

Marketers on Fire: Anywhere Real Estate CMO on B2C Marketing, Emotional Motivators and Courting Latino Buyers

We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.

Data & Analytics

Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership

We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.