Marketers on Fire Archives

Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect

How Chinese Laundry capitalized on the “Taylor Swift Effect” by using small budget solutions, creative marketing, deep references and perseverance.

Conversations

Marketers on Fire LinkedIn Live – Anywhere Real Estate CMO Esther-Mireya Tejeda

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

Conversations

Marketers on Fire LinkedIn Live – Dickies Global CMO Sarah Crockett

Chief Marketer launched its inaugural Marketers on Fire LinkedIn Live on Tuesday, Sept. 26, featuring Sarah Crockett, Global CMO at Dickies. The lively industry discussion, moderated by Chief Marketer Content Director Kaylee Hultgren, covered the art of brand collaborations, marketing a classic product to younger generations, exciting new industry trends, and much more.

Marketers on Fire

Marketers on Fire: Anywhere Real Estate CMO on B2C Marketing, Emotional Motivators and Courting Latino Buyers

We spoke with Esther-Mireya Tejeda about transforming the consumer experience within the real estate industry, emotional segmentation, marketing to Latino buyers, and more.

Data & Analytics

Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership

We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.