Marketers Archives - Chief Marketer

Credit One Bank CMO on Building Brand Awareness With Humor and Education

CMO Michael Coleman discusses why humor can help educate consumers about building good credit.

The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […]

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Marketers

Survey: B2B Content Needs Soar, but Marketing Budgets Don’t

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in 2024—and not just a little more.

Marketers

WBD Had A Modestly Successful Q2 As It Prepares To Un-Merge Itself

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.

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Marketers

Samsung Ads Canada Brings Improved Targeting To Porter Airlines’ CTV Strategy

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was actually … biquitous? You get the idea. Canadian air carrier Porter Airlines takes pride in its “strong brand identity and brand recall within […]

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Marketers

This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level

Herding cats. A wild goose chase. Leading a horse to water (or, more specifically, trying to make it drink). Pick your animal-related idiom of choice, because no matter what, the point is the same: Sometimes, you try your best, and things still feel out of your control. That’s what it can feel like for marketers […]

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Marketers

Digital Culture Group Intros Its AI Tool For Measuring Ad Resonance

With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of a campaign that already feels outdated before the campaign has run its course. “The speed of culture has outpaced ad tech,” said Crystal Foote, founder and head of partnerships at the ad tech company Digital […]

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Marketers

This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales

Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later, poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods […]

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Social Media & SEO

Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series

Bob’s Discount Furniture’s CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.

Marketers

OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs

OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]

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