Marketers
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Marketers
Firestone Walker Brewing’s CMO On Billboards, Non-Alcoholic Beers And Digital Shelves
Last week, I was eager to do a call with Dustin Hinz, CMO of Firestone Walker Brewing, a Los Angeles-based beer maker that just launched its first non-alcoholic beer line. I was curious about the beer-brand perspective on non-alcoholic drinks. There are many natural brand collaborations: Jack Daniels and Coca-Cola, Absolut Vodka and Ocean Spray […]
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How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really took the bait. In fact, […]
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Meta Might Be Right About AI Ad Spend
What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week, especially leading into the holiday season. Meta would say that, of […]
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Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets
The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […]
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Media Consultancy MediaSense Makes Its Second Acquisition In Six Months
On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3.
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How Nespresso Measures The Online Impact Of Its Boutiques
When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that its boutiques have on online sales is one reason Nespresso opened its thirty-ninth boutique this November in the University Village Mall in Seattle. The modern boutique boasts a colorful mural by a local artist, a […]
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WBD’s DTC Ad Revenue Grew Nearly 50% In Q3 (But It’s Not All Good News)
Stop if you’ve heard this one before: Overall revenue is down at Warner Bros. Discovery (WBD), at a rate of 4% YOY in Q3 to $9.6 billion.
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DoubleVerify Won 70% Of The Former Moat Advertisers It Courted
Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note is that Moat had a pretty basic product,” Zagorski said on Wednesday during the company’s Q3 earnings call in response to an investor asking for more detail on the Oracle opportunity. In September, Oracle shut […]
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Why Old-School CPGs Are Getting Back To Basics
This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of competition” that will define the growth of the economy: It encompasses “Digital advertising,” “Ecommerce,” “Electric vehicles,” “Space,” “Video games” and 13 others. Everything except the manufacture of food, drinks and snacks or household goods. (“Drugs […]
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How Dewar’s Uses Social Media – And Golf – To Target A New Generation Of Scotch Drinkers
With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though.
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