Marketers
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Marketers
Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good
Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week – before quickly qualifying the statement. Because it’s a gift, and it also isn’t. Everyone knows what Zoom is. The […]
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Marketers
The Industry’s Best Honored At The 2026 AdExchanger Awards Gala
New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in New York City. More than 250 senior leaders from across advertising, media and ad tech gathered for what has become […]
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Marketers
The New York Liberty’s Lesson in Betting on Brand Before Metrics
At HubSpot’s Unbound conference, the New York Liberty’s Chief Brand Officer details how marketing culture helped the team rebuild its brand and grow its sponsorships.
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AI
This Creator Marketing Platform Has Gone Fully Agentic
Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.
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Campaigns
Inside Parker’s Decision to Ride a LinkedIn ‘Sell Me This Pen’ Wave
When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide whether this was just a curiosity to watch or the start of a live test.
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Shopper/Retail
Target Taps an Outside Voice as New CMO
Ex-Hilton CMO Mark Weinstein fills the vacant seat at Target, adding on to a host of C-suite changes at the mass merchant.
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Marketers
Oh My God, He Admit It; Skins In The Game
OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models.
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Marketers
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]
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AI
Inside Mortgage Solutions Financial’s ChatGPT Ad Experiment
Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel and an education layer to overhaul how her team finds and qualifies demand.
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Marketers
AdExchanger Unveils the 2026 Top Women in Media & Ad Tech Honorees
Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […]
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