Loyalty Marketing Archives

Blue Apron Sheds Subscription Model, Expands Offerings in Brand Relaunch

On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed its subscription model. Here’s how the brand is communicating those changes to customers and prospects alike.

Trends

Report: How Brands Can Assuage Shoppers’ Concerns About Tariffs

Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in mind as brands gear up for the holiday shopping rush.

Loyalty Marketing

How Foot Locker’s Marketing Tactics Boost Loyalty and Long-term Growth

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand made it happen.

Loyalty Marketing

How Premium Nonalcoholic Beer Brand Bero Is Using Loyalty to Build Lifetime Value

For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy

Influencer Marketing

Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.

Marketers

Beyond the Price Tag: What Netflix’s Latest Increase Reveals About Subscription Value

Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies.