Loyalty Marketing Archives

Marketing Tips for Small Businesses: Strategies to Win This Holiday Season

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.

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Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know

The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.

Loyalty Marketing

Lowe’s CMO on New Loyalty Program and Driving Incrementality

According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with new perks.

Loyalty Marketing

McDonald’s U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce

How McDonald’s has transformed its marketing organization, from launching a loyalty program to revamping its data infrastructure.

Loyalty Marketing

How to Assess the Effectiveness of Your Loyalty Program

Five steps to increasing brand loyalty and love.

Loyalty Marketing

Five Ways to Level-Up Marketing for Subscription-Based Businesses

Five takeaways for businesses that rely on subscriptions as a key source of revenue.

Loyalty Marketing

Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected

A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.

Loyalty Marketing

Post-Pandemic, Trust Is Even More Important in Buying Decisions

While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.