Influencer Marketing Archives

Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Influencer Marketing

Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.

Influencer Marketing

Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.

Sponsorships

12 Brand Experiences at the 2025 Miami Grand Prix

A photo gallery roundup of 12 brand experiences at this year’s Miami Grand Prix.

Branding/Marketing

Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.

Marketers on Fire

Marketers on Fire: Visa CMO on Agentic AI, Culture and Commerce

Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand’s vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more.

Cause Marketing

Theraflu Expands ‘Right to Rest & Recover’ Initiative With New Partnerships

Theraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers.

Branding/Marketing

Skincare Experiences: Eight Tactics to Use in Marketing Activations

How skincare brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups.

Marketers on Fire

Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools

Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.

Acquisition

Siggi’s Taps Peloton Instructor Emma Lovewell as Brand Ambassador in Customer Acquisition Push

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years.