Influencer Marketing Archives

Marketers on Fire: Denon CMO on Katy Perry Collab and Marketing Campaign for PerL Earbuds

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own marketing contributions; challenges to product differentiation; and lessons learned from previous marketing gigs.

Social

Building Brands on a Budget: Strategies for Success With Less

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.

Digital & Technology

Aligning Brands and Creators to Drive Influencer Marketing and Brand Trust

In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.

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Branding/Marketing

PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

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Corporate Social Responsibility

PRNEWS Announces Winners of 2024 Digital Awards

PRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.

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Influencer Marketing

E-commerce and PR: A Symbiotic Relationship

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

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Digital & Technology

In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators

Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.

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