Influencer Marketing
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Branding/Marketing
PRNEWS Announces the 2025 Platinum Award Winners
PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.
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Sponsorships
CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment
CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.
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Sponsorships
Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards
Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.
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Crisis Management
PRNEWS Announces 2026 Agency Elite Top 120
PRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.
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Social
Marketers Are Looking Beyond Top-of-Funnel When Gauging Social Media Effectiveness
Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want to see the direct business impact.
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Shopper/Retail
Innovative Eyewear Increases Sales, Brand Cachet With Reebok Licensing Deal
Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.
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Branding/Marketing
PRNEWS Reveals the 2025 Platinum Awards Shortlist
We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.
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Acquisition
The Credibility Ladder: Aligning B2B Sales With the Modern Buyer Adoption Journey
The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior. Abdul Rastagar, co-founder of Sirona Marketing, offers up a new model: the buyer-aligned credibility ladder.
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Brands on Fire
Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities
We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.
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Influencer Marketing
Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025
Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.
