Events Archives - Chief Marketer

Crayola Appeals to Kids and Nostalgic Adults with Its ‘Most Colorful Reunion Ever’

Courting both children and adults, Crayola recently launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack of previously retired colors.

Engagement

Festival Roundup: Top 20 Brand Activations at SXSW 2025

With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20.

Branding/Marketing

6 Standout Multi-platform Super Bowl Campaigns

Six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages surrounding the Super Bowl.

Events

Auto, Finance and Tech: 9 Brands at Sundance

How nine brands showed up for the film industry this year, from Chase’s glass chalet to Acura’s energy house to Audible’s listening lodge.

Branding/Marketing

Audible’s Head of Brand and Content Marketing on Experiential, Digital and Social Strategy

Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible’s James Finn, Global Head of Brand and Content Marketing, discusses the brand’s major marketing moments, global reach, strategic goals and how digital tied into the overall delivery.

Agencies

Chief Marketer Unveils 2025 Agencies of the Year

Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.

CES 2025

The Chief Marketer Network Joins CES 2025 as Official Media Partner

The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.

Engagement

Behind e.l.f. Cosmetics’ Indy 500 Sponsorship and Purdue University Partnership

While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. Here’s how e.l.f. teamed up with Purdue University on a “Lip Oil Change” activation that coincided with the final leg of Taylor Swift’s U.S. Eras Tour.