Events Archives - Chief Marketer

CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.

Sponsorships

Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards

Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.

Shopper/Retail

Dude Wipes CMO on Experiential Marketing and Potty Humor

Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign.

Engagement

Nine Marketing Activations From WNBA All-Star Weekend 2025

The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan fest. Here are nine brands that activated during the event.

Branding/Marketing

20 Brand Experiences from Cannes Lions 2025

Multiple brands once again descended upon the Côte d’Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.

Conversations

Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes Lions Strategy

Chief Marketer checked in with Damien Baines, Head of Experiential + Creative, Global Experiences at Meta, to learn about the strategy behind Meta Beach at this year’s Cannes Lions International Festival of Creativity.

Campaigns

Coachella Marketing Roundup: 21 Brand Experiences

How 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more.

Branding/Marketing

Skincare Experiences: Eight Tactics to Use in Marketing Activations

How skincare brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups.

Branding/Marketing

Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four

How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.

Branding/Marketing

Crayola Appeals to Kids and Nostalgic Adults with Its ‘Most Colorful Reunion Ever’

Courting both children and adults, Crayola recently launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack of previously retired colors.