Events Archives - Chief Marketer

Audible’s Head of Brand and Content Marketing on Experiential, Digital and Social Strategy

Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible’s James Finn, Global Head of Brand and Content Marketing, discusses the brand’s major marketing moments, global reach, strategic goals and how digital tied into the overall delivery.

Agencies

Chief Marketer Unveils 2025 Agencies of the Year

Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.

CES 2025

The Chief Marketer Network Joins CES 2025 as Official Media Partner

The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.

Engagement

Behind e.l.f. Cosmetics’ Indy 500 Sponsorship and Purdue University Partnership

While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. Here’s how e.l.f. teamed up with Purdue University on a “Lip Oil Change” activation that coincided with the final leg of Taylor Swift’s U.S. Eras Tour.

Conversations

Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday

We spoke to Diageo’s Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

Events

INFOGRAPHIC: 75% of Event Marketers Believe AI Will Change Events

The results of Event Marketer’s latest Pulse survey, on AI in events.

Events

Key Takeaways From the Experiential Marketing Summit From Nestlé USA, Microsoft, Anheuser-Busch

Key takeaways from Event Marketer’s 2022 Experiential Marketing Summit in Las Vegas.

Events

Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences

Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.

Events

Event Marketer Unveils the 2022 B2B Marketing Dream Team

Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.

Events

Five Tips on Building a More Sustainable Event

How the yearly exhibition for the commercial construction industry, “World of Concrete,” pulled off its most sustainable event yet.